Senior Horeca Business Developer

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Basamh Group Full time

About Basamh Group:

We are a diverse portfolio of companies that drive innovation and deliver consumer-focused solutions. Our entities include Basamh Trading Company, GoodyCo, Specialized Food Services, and Thokoman Foods.

Our core values guide us in establishing long-term partnerships with our people and all those we work with. We strive to be a leading, innovative brand builder and distributor, staying true to our purpose and values as we continue to strengthen and expand our network.

We are committed to building a legacy for homegrown successes, inspiring generations of future leaders to come.

The Senior Business Development Executive will play a key role in driving sales and business growth within the Horeca sector, focusing on the Meat and French Fries categories.

Main Responsibilities:

  • Develop and execute business development strategies to grow sales and market share in the Horeca industry, specifically focusing on Meat and French Fries categories.
  • Build and maintain strong relationships with key customers, including hotels, restaurants, and caterers.
  • Pursue new business opportunities to expand the customer base and achieve sales targets.
  • Conduct market research to identify trends, customer needs, and competitor activities within the foodservice industry.
  • Prepare and deliver sales presentations, proposals, and negotiations to potential and existing customers.
  • Provide excellent customer service by responding promptly to inquiries, solving problems, and addressing client concerns.
  • Collaborate with the marketing and product teams to ensure alignment on product offerings and promotional strategies.
  • Monitor and analyze sales performance, reporting regularly to senior management on results and opportunities.
  • Ensure timely and accurate forecasting, sales tracking, and documentation.


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