Event Planning Specialist

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Independent Food Company Full time

We are looking for a highly organized and creative Event Planning Specialist to oversee and execute our brand events, activations, and promotional campaigns across the region.

This role requires a hands-on leader with a passion for experiential marketing, strong project management skills, and the ability to manage multiple events while ensuring alignment with our vision.

Key Responsibilities:Event Strategy & Planning
  • Develop and implement a strategic event calendar for Independent Food Company in the region.
  • Plan and execute in-store activations, brand events, influencer meet-ups, corporate collaborations, and pop-ups.
  • Ensure all events align with the brand identity and marketing objectives.
  • Work closely with internal teams, franchise partners, and external vendors to bring event concepts to life.
Event Management & Execution
  • Oversee the end-to-end execution of all events, from planning to post-event evaluation.
  • Manage all event logistics, including venue selection, supplier coordination, branding, staffing, and on-site execution.
  • Ensure brand consistency and high-quality customer experience at all events.
  • Handle permits, approvals, and legal requirements related to events.
Budgeting & Performance Analysis
  • Develop and manage the event budget, ensuring cost-effectiveness and maximum ROI.
  • Track event KPIs (attendance, engagement, sales impact) and prepare post-event reports with insights and recommendations.
  • Identify areas for improvement and innovation in event execution.
Partnerships & Brand Collaborations
  • Build relationships with corporate clients, shopping malls, event agencies, and influencers to drive event opportunities.
  • Negotiate and manage sponsorships and partnerships that align with the brand's positioning.
  • Coordinate with the social media and PR teams to amplify event impact.


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