Digital Marketing Strategist

23 hours ago


Riyadh, Ar Riyāḑ, Saudi Arabia Capital Bank Group Full time

We are seeking a highly skilled Digital Marketing Specialist to enhance our brand presence and optimize our digital marketing campaigns in the FMCG sector.

Key Responsibilities:

  1. Develop and execute digital marketing strategies that promote our FMCG products and drive business growth.
  2. Enhance brand awareness and drive website traffic through targeted digital marketing initiatives.
  3. Identify trends and insights to optimize spend and performance.
  4. Plan, execute, and measure experiments and conversion tests to improve campaign effectiveness.
  5. Design and maintain our social media presence to engage with customers and promote our brand.
  6. Measure and report on campaign performance, assessing against goals and KPIs.
  7. Collaborate with internal teams to create landing pages and optimize the user experience.
  8. Utilize analytical skills to evaluate customer experience across multiple channels and touchpoints.

Requirements:

  1. University degree in a related field.
  2. Proven experience in digital marketing, with at least 3 years in a similar position, preferably in the FMCG sector.
  3. Demonstrable experience in developing and executing digital marketing campaigns.
  4. Strong analytical skills and ability to work as part of a team to achieve company objectives.


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