Digital Marketing Strategist
2 days ago
Ambitious professionals seeking a challenging role in digital marketing are invited to apply for the position of Digital Marketing Strategist at ARK People Solutions.
About UsWe are a leading human resources firm dedicated to providing innovative solutions to our clients. Our team is passionate about helping individuals achieve their career goals, and we are committed to excellence in everything we do.
Salary and BenefitsThe salary for this position is approximately $60,000 per annum, depending on experience. In addition to a competitive salary, we offer a range of benefits, including health insurance, paid time off, and professional development opportunities.
Key Responsibilities- Develop and implement comprehensive digital marketing strategies to promote our services and increase brand awareness;
- Create engaging content for various online platforms, including social media, email marketing, and our website;
- Manage and expand our presence on social media platforms, including Instagram, Twitter, and LinkedIn;
- Optimize our online visibility through effective search engine optimization (SEO) practices and manage search engine marketing (SEM) campaigns;
- Plan and execute email marketing campaigns to engage with our target audience, nurture leads, and promote our services;
- Analyze the performance of digital marketing initiatives, generating reports and using data-driven insights to refine strategies and campaigns;
- Collaborate with our web team to maintain an up-to-date and user-friendly website;
- Ensure consistent branding and messaging across all digital platforms and materials;
- Work with our Business Development Assistant, Communications Officer, and Graphics Designer to identify and cultivate partnerships that align with our goals;
- Effectively manage our digital marketing budget to maximize return on investment (ROI) for all campaigns and initiatives.
- Bachelor's degree in marketing, communications, advertising, or a related field;
- 2-5 years of experience in a marketing or communications role, preferably in the same industry as ARK People Solutions;
- Demonstrated experience in developing and executing marketing campaigns across multiple channels;
- Understanding of marketing principles, strategies, and best practices;
- Excellent digital content creation, analytical, and communication skills;
- Creative, adaptive, data-driven, and team-oriented behavior.
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