Digital Marketing Professional

5 days ago

Khobar, Eastern Province, Saudi Arabia ARK People Solutions Full time

At ARK People Solutions, we're seeking a highly skilled Digital Marketing Professional to join our team in advancing the mission of one of Saudi Arabia's prestigious culinary academies. This role offers a unique opportunity to make a lasting impact through impactful digital marketing strategies, innovative content creation, and data-driven insights.

Key Responsibilities:

  • Digital Marketing Strategy: Develop and implement comprehensive digital marketing plans that align with the academy's vision, mission, and strategic objectives.
  • Content Creation: Generate engaging and relevant digital content for various online platforms, including the website, social media, email marketing, and other digital channels.
  • Social Media Management: Manage and expand the academy's presence on social media platforms such as Instagram, Twitter, and LinkedIn.
  • SEO and SEM: Optimize the academy's online visibility through effective Search Engine Optimization (SEO) practices and manage Search Engine Marketing (SEM) campaigns.
  • Email Marketing: Plan and execute email marketing campaigns to engage with the target audience, nurture leads, and promote academy programs and events.
  • Analytics and Reporting: Monitor and analyze the performance of digital marketing initiatives, generating reports and using data-driven insights to refine strategies and campaigns.
  • Website Management: Collaborate with the academy's web team to maintain an up-to-date and user-friendly website.
  • Brand Consistency: Ensure consistent branding and messaging across all digital platforms and materials.
  • Partnership and Outreach: Work in tandem with the Business Development Assistant, Communications Officer, and Graphics Designer to identify and cultivate partnerships that align with the academy's goals.
  • Budget Management: Effectively manage the digital marketing budget to maximize return on investment (ROI) for all campaigns and initiatives.

Required Skills and Qualifications:

  • Bachelor's degree in marketing, communications, advertising, or a related field.
  • 2-5 years of experience in a marketing or communications role, preferably in the same industry as ARK People Solutions.
  • Demonstrated experience in developing and executing marketing campaigns across multiple channels (e.g., digital, social media, email, content).
  • Understanding of marketing principles, strategies, and best practices.

Salary: Estimated $80,000 - $110,000 per year, depending on qualifications and experience.

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