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Marketing Strategist for Luxury Hospitality

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Shangri-La Group Full time
About the Role

We are seeking a seasoned marketing professional to lead our luxury resort's digital transformation. As Director of Digital Branding & Communications, you will be responsible for developing and executing innovative marketing strategies to drive revenue, enhance brand awareness, and position our resort as a premier luxury destination.

Your key responsibilities will include:

  • Developing and implementing a comprehensive digital marketing strategy to drive business growth, increase market share, and enhance brand positioning.
  • Leading the creative direction and execution of all marketing campaigns, ensuring consistency with Shangri-La's brand identity.
  • Analyzing market trends, competitor activities, and customer insights to optimize marketing strategies.
  • Oversight of the hotel's digital presence, including the website, SEO, paid digital advertising, and content marketing.
  • Development and management of the resort's social media strategy, ensuring engaging and high-quality content that aligns with brand values.
  • Driving online traffic, direct bookings, and customer engagement through data-driven digital marketing initiatives.