Marketing Strategy Specialist

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time

Job Overview

Leantech is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. We've been on a mission to become the pre-eminent A2A payments company in the Middle East since 2019, enabling our clients to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of leading companies in the region, including Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

Your Role

You'll be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development. You'll work closely with our commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts. You'll also collaborate with our product team on validation, research, and testing for new products and features. To succeed in this role, you'll need strong technical copywriting skills, a strong understanding of sales enablement and GTM collateral creation, and experience with A/B testing and prototyping to assess and optimize marketing strategies.
Key Qualifications
  1. Product Marketing experience within a B2B SaaS company.
  2. Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.
  3. Strong understanding of sales enablement and GTM collateral creation, including sales decks, one-pagers, commercial training documents and product demos.
  4. Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.
  5. Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects.
  6. Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.
  7. Very detail-oriented and organized ways of working.


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