Customer Engagement and Retention Expert

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia RP International Full time

We are seeking an exceptional professional to drive the development and execution of a robust loyalty strategy for our payment solution client. This role requires a unique blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer retention and business performance.

About the Job
  • Lead the development and execution of a comprehensive loyalty strategy, ensuring alignment with the bank's overall business objectives.
  • Oversee the planning, implementation, and monitoring of various loyalty programs and initiatives, ensuring their effectiveness and alignment with customer needs and business goals.
  • Benchmark the strengths and weaknesses of the bank's loyalty offering against local, regional, and global competitors.
  • Build business cases for specific loyalty campaigns, ensuring alignment with existing program structures and revenue growth objectives.
Responsibilities
  • Lead and manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution.
  • Design and maintain a tracker to monitor all initiatives, campaigns, and key performance indicators (KPIs).
  • Develop a manual/toolkit that includes client-specific processes related to the loyalty platform, such as campaign initiation and technical support procedures.
  • Manage relationships with internal and external technical and operational teams, ensuring seamless execution of campaigns and issue resolution using the Mastercard Rewards System.


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