Head of Business Development and Marketing
1 week ago
Six Flags Qiddiya City is seeking a highly skilled and experienced professional to fill the role of Head of B2B Marketing. As a key member of our team, you will be responsible for developing and implementing comprehensive B2B marketing strategies to drive business growth and build strong partnerships with corporate clients.
Key Responsibilities:- Develop and Execute B2B Marketing Strategies: Create and implement marketing campaigns to drive business growth and build strong partnerships with corporate clients.
- Collaborate with Sales Team: Work closely with the sales team to understand their needs and develop marketing collateral that effectively communicates the value proposition of our products and services.
- Manage Marketing Campaigns: Oversee the production of sales marketing tools, materials, and promotional items, and collaborate with the sales team to organize and execute sales marketing campaigns that align with specific revenue and attendance goals across all segments.
- Support International Team: Support the international team in negotiating and implementing Co-op campaigns with major international partners.
- Design and Execute Sales Marketing Campaigns: Design and execute sales marketing campaigns in collaboration with Trade Partners.
- Produce Marketing Materials: Produce marketing materials to aid the sales team in revenue generation.
- Work with Multi-Park Brand Owner: Work with the Multi-Park Brand Owner to devise strategies targeting the B2B segment.
- Organize and Implement Marketing Campaigns: Organize and implement both paid and in-kind/barter marketing campaigns with key travel and trade partners.
- Coordinate with Brand Marketing Team: Coordinate with the Brand Marketing team to ensure consistent branding and messaging across B2B and B2C marketing.
- Customize Marketing Materials: Customize marketing materials with the International Sales team to reflect regional cultural nuances and marketing trends.
- Manage B2B Portal: Manage and enhance the B2B portal's content, development, and user experience.
- Create Online Materials: Create and maintain online materials to educate and engage Trade Partners.
- Assist Sales Team: Assist the sales team in designing and branding internal documents.
- Review Marketing Materials: Conduct regular reviews of all B2B marketing materials to ensure compliance with brand and IP guidelines and relevance of messaging.
- Organize Trade Shows and Roadshows: Organize and manage trade shows and roadshows.
- Support Sales Team: Support the sales team in organizing and executing FAM trips as needed.
- Plan Market Entry Events: Plan and carry out market entry events internationally as the opening approaches.
- Coordinate with International Representatives: Coordinate with our international representatives in India and the GCC to initiate campaigns/products and manage media events.
- Perform Additional Duties: Perform any additional duties necessary to support the shared services teams, adjusting responsibilities as required by business or emergency changes.
- Proven Experience in B2B Marketing: Proven experience in B2B marketing, preferably in the entertainment or hospitality industry.
- In-Depth Knowledge of B2B Marketing Strategies: In-depth knowledge of B2B marketing strategies, tactics, and best practices.
- Strong Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent Communication and Presentation Skills: Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels.
- Experience in Managing Marketing Campaigns: Experience in managing marketing campaigns across multiple channels, including digital, email, and events.
- Ability to Work in a Fast-Paced Environment: Ability to work in a fast-paced and dynamic environment, managing multiple projects and priorities.
- Strong Leadership Skills: Strong leadership skills, with the ability to inspire and motivate a team to achieve goals.
- Flexibility to Travel: Flexibility to travel as needed.
Education: Bachelor's degree in Business, Marketing, Creative Arts, Graphic Design, or a related field.
Experience: 5-8 years of marketing experience in theme parks or related, specializing in advertising, promotions, project management, and analysis, ideally in a management role within the leisure and entertainment sector.
Skills: Skilled in media planning and buying. Proficient in data analysis and reporting. Highly organized and deadline-oriented. Detail-oriented with strong proofreading skills. Capable of working under pressure and meeting tight deadlines. Strong in budget management and financial forecasting. Excellent communication, interpersonal, and presentation skills. Strong leadership skills with the ability to inspire and motivate teams. Proficiency in MS Office Suite and other marketing tools and platforms.
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