Google Ads Specialist

2 weeks ago

Riyadh, Saudi Arabia Craftria Marketing Agency Full time

At **Craftria**, we help businesses grow through targeted **Google Ads**, smart **TikTok influencer coordination**, and high-converting **digital strategies**.

We're on the hunt for a talented all-rounder who can manage and run **paid campaigns**, that turns visitors into leads.

The specialist will work closely with B2B clients and internal teams to deliver measurable results, ensuring a cohesive approach to social media marketing that effectively reaches and engages business audiences.

The social media buyer specialist must have a thorough understanding of Google Ads platform advertising tools and analytics, with a focus on generating high-quality leads and maximizing ROI for B2B clients.

**Key Responsibilities**:
1- Plan, Launch, and Manage Google Ads Campaigns.
- Create and manage paid search campaigns across Google Search and Display.
- Set campaign objectives based on client goals (lead generation, traffic, conversions)

2- Conduct Keyword Research and Audience Targeting.
- Identify high-intent keywords tailored to each client's industry and offer
- Set targeting by geography, device, audience segments, and time

3- Write and Optimize Ad Copy.
- Develop compelling ad headlines and descriptions aligned with brand messaging
- Continuously A/B test ads to improve click-through rate (CTR) and conversions

4- Track, Analyze, and Report Campaign Performance.
- Monitor KPIs (CPC, CTR, Quality Score, Conversion Rate, ROAS)
- Generate weekly/monthly performance reports for internal and client use
- Provide clear insights and recommendations for optimization

5- Budget Management.
- Allocate and monitor ad spend for both Craftria and client accounts
- Ensure maximum ROI within the set daily/monthly budgets

6- Conversion Tracking and Pixel Implementation.
- Set up and troubleshoot Google Tag Manager, conversion tracking, and goal events in Google Analytics

7- Collaborate with Creative & Content Teams.
- Coordinate with designers and content specialists to request high-performing ad creatives and landing pages
- Ensure ad visuals and copy match the campaign strategy

8- Stay Updated with Google Ads Trends and Policy Changes.
- Keep up with Google Ads platform updates and best practices
- Proactively recommend new features or campaign strategies

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
- Minimum **1-2 years of hands-on experience** managing Google Ads campaigns
- Strong understanding of Google Ads (Search, Display, YouTube), bidding strategies, and campaign structure
- Proven track record of managing ad budgets and delivering measurable results (CPC, ROAS, CTR)
- Experience with **Google Ads Manager**, **Google Tag Manager**, and **Google Analytics**:

- Proficiency in keyword research tools and audience targeting
- Strong analytical skills with the ability to read and interpret campaign data
- Familiarity with **landing page best practices** and conversion tracking
- Excellent communication and reporting skills
- Ability to manage multiple ad accounts simultaneously and meet deadlines
- Google Ads Certification(s) is a strong plus

نوع الوظيفة: دوام كامل

الراتب المدفوع: ﷼٢٬٠٠٠٫٠٠ لكل شهر

الموقع:

- الرياض (مفضل)

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