Brand Management Director
1 month ago
- Participates in the development and implementation of the Corporate Communication plans, in line with the corporate objectives.
- Directs and manages the Brand Management Department mandates, providing leadership and facilitating work processes in order to achieve high performance standards.
- Manages and controls change in the Brand Management Department providing guidance and support, necessary for continuous improvement.
- Ensures compliance with organizational policies, procedures and quality standards in the Brand Management Department.
- Translates STC business direction and objectives into strategic brand building activities and brand communication strategies to enhance and maintain the position of STC brand at KSA and group level underlying initiatives, including channel and budget recommendations.
- Develops, manage, and evolve STC brand strategy for STC KSA and group level which include brand proposition, brand values, brand tone of voice, brand architecture, brand strapline, colors, imagery style and brand guidelines ( ATL, BTL, TVc production, and digital).
- Defines and enforce strong brand guardianship mechanism to ensure proper adherence to brand strategy and guidelines by all sectors and at group level by monitoring, guiding and approving all ATL/BTL/Digital campaigns in consistency with brand strategy and its guidelines and to make sure all STC brand communications support and reflect STC brand promise and proposition.
- Builds effective brand and reputation performance measurement mechanisms which include brand health metrics (awareness, equity, consumer diagnostics, brand perception…etc.) through initiating and supervising brand image surveys, implementing corrective measures and recommending improvement initiatives in alignment with all BUs and strategy team.
- Supervise the day-to-day advertising activities guidance and approval, including the assessment of the campaign creative ideas, messages, and executions.
- Supervise the evolving of STC brand photo libraries.
- Maintains brand integrity across product lines, advertising, and all other internal and external communication touch points.
- Represent Corproate Communication in relevant BU communication meetings
- Review communication plan for BUs & coordinate involvement.
- Oversees STC trademark registration process and procedures by registering , maintaining and updating a library of trademark documents.
- Oversees and centralizes all IP developed or acquired through corporate communication activities (brand imagery and copyrights from advertising campaigns including TV, software licenses or database accesses, etc.) and maintain available list of resources for the benefit of STC’s communication professionals.
- Sustains and evolve STC brand portal locally and at group level and manage the online approval systems and process to facilitate providing feedback to BUs to speed up time to market
- Implements brand communication initiatives (briefing creative agencies, etc.) to communicate STC brand at corporate level.
- Trains, educates and supports brand “champions” across BUs group-wide, business units, and agencies to increase level of guidelines adoptability, as well as to enrich knowledge in advertising and branding related topics .
- Defines, and evolves the development and implementation of brand management policies, processes and procedures.
- Defines goals and key performance indicators for each member of the team and ensures effective application of the STC performance management process.
- Directs planning and selection of manpower in the Brand Management Department, in line with the business and operational plans.
- Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members within the Brand Management Department.
- Performs other responsibilities and tasks as directed by the General Manager – Corporate Communication in order to meet sector objectives.
- Bachelor’s degree in /Mass Communication/Advertising/ Marketing is preferred
- Master’s degree in /Mass Communication/Advertising/ Marketing is preferred
- Strong interpersonal skills and the ability to forge relationships with various stakeholders, including partner organisations, media representatives and external bodies
- Knowledge of matters relating to marketing public relations and communication
- Understanding of the advertising/ branding and the various avenues available in the KSA region.
- Knowledge of the concepts of marketing and branding.
- Ability to think creatively and come up with innovative solutions.
- Good presentation and communication skills.
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