Business Director

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Starcom Full time

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.

With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including:
Samsung, Stellantis, VISA, McDonald's and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Job Description Responsibility and Focus**To lead strategy, planning, execution, optimization and reporting of key Performance Media channels for given client-account(s). To ensure agency Performance Media output is best-in-class by adopting an always-on innovation mindset, partnering closely with key digital media partners and by gaining a deep understanding of your client's business vertical and objectives. To work closely with the Business Lead of your account(s) ultimately ensuring high levels of client satisfaction across your given remit.

Take responsibility & accountability for the growth of your client's business within your given remit.


You will be the face of Performance Media for your client(s) and will be responsible and accountable for leading the execution team across channels such as SEM, Social, Programmatic and others.

Serving as a key Performance Media stakeholder internally, you will be looked upon as among the most senior of champions across your channel disciplines.


Technical & Product

  • Lead Performance Media element of campaign briefs and work closely with with Business Directors/Leads to ensure excellence in Performance Media planning.
  • Ensure planning and execution excellence across Performance Media channels.
  • Formulate accountspecific product adoption, account optimization & growth plans.
  • Ensure best in class reporting capability, ensuring for the robust client communication of Performance Media results.

Business Acumen & Operational Efficiency

  • Gain a deep understanding of your client's business and vertical at large, understanding their key challenges & objectives and devise a Performance Media strategy that enables competitive advantage for your client.
  • Understand the role of Performance Media in your client's media & marketing mix with the objective of heightening the value Performance Media is able to deliver for your client.
  • Lead all Performance Media strategy/planning client communications.
  • Endtoend ownership and accountability for Performance Media team and output.

Innovative & Analytical Mindset

  • Adopt an alwayson innovation mindset, with a hunger for delivering competitive advantage for your client.
  • Work closely with key digital media partners ensuring collaboration on innovation.
  • Collaborate with other relevant Publicis Groupe entities ensuring the leveraging of all Groupe capabilities in delivering bestinclass innovation.
  • Possess an analytical mindset with the ability to make channel planning recommendations by understanding how data sets correlate with one another

People & Leadership

  • Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
  • Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
  • Able to handle complex issues and make decisions even when missing information.
  • Able to proactively develop meaningful relationships with key decision makers across functions.
  • Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
  • Able to build succession plans and grow and mentor future talent.
  • Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse team

Self

  • Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
  • Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity, transparency and humbleness.

Qualifications

  • Minimum of 14 years experience in a digital media domain, prefferably agency experience.
  • Experience in being client facing in a leading role.
  • Management experience of at least 68+ subordinates.
  • Excellent understanding of digital ecosystem, with a deep understanding of ad platforms, technology and activation expertise.
  • Experience in planning, strategy, managing and activating multichannel campaigns.
  • BSc degree (or similar) in Marketing, Digital Technologies, Busin

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