Trade Marketing Manager

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Halian International Full time

Our client:


Our client, one of the worlds largest manufacturers within the optical space, are looking for a Trade Marketing Manager for their team in KSA.


You will be assisting in coordinating all trade marketing activities for the business and responsible for local brand development in your area/region.


This position also develops and executes in-store communication strategies to generate interest and demand for our products in the market.


Your Responsibilities:

  • Development of different strategies according to channel of trade (independent clients, top accounts, key accounts, distributors) according to corporate and brand guidelines
  • Responsible for point of sale standardization in terms of brand visibility and presentation quality:
  • Responsible for permanent and dedicated space creation inside and in the windows of top quality stores;
  • Organize, supervise and coordinate consumer activities and promotions
  • Briefing, monitoring & coordinating with vendors making sure deadlines and quality are respected.
  • Mapping of the current distribution network and evaluating alternative opportunity;
  • Prepare and track trade marketing budget and provide regular updates on the status.
  • Responsible to raise PORs for all trade marketing related costs and expenses on respective company portal.
  • Lead, manage the process of Segmentation of the main client clusters in the assigned market/hub/area. Starting with Lenses category and expandable to Frames.
  • Develop, implement and manage of the local trade marketing plan following international guidelines and adapts the plan to the different channelsclients/brands requirements;
  • Monitor the main adhoc activities in assigned clients;
  • Set up a coherent policy for the planning and distribution of the brand point of purchase materials;
  • Supervise and follow up of the trade marketing budget allocated at the beginning of the year and monitoring the successive updating and revision phases.
  • Regular (weekly, monthly) market visits to various cities to evaluate executions, identify opportunities and monitor competitor activities. Followed by provision of regular market visit reports and action plans.
  • Identify & evaluate best practices from similar categories and adapt them to company's business model and opportunities based on market needs & our brand guidelines.
  • Assess the capabilities, develop new vendors to constantly improve the instore communication tools and services to the market.
  • Hands on approach to help and guide the clients / vendors while working with new seasonal campaigns, permanent execution for various POS setting realistic expectations
  • Regular external alignments with partners and vendors on marketing initiative execution status.

Your Qualifications:

  • 4+ years experience in Trade Marketing in Optical, FMCG, beauty/ cosmetics or other premium products.
  • Proven track record of success in developing and implementing trade marketing strategies.
  • Experience in managing trade marketing campaigns, promotions, and activities.
  • Familiarity with market research and analysis to identify opportunities and trends in the industry.
  • Strong understanding of retail channels and distribution networks.
  • Experience working with crossfunctional teams, including sales, marketing, and product development.
  • Knowledge of trade marketing tools and techniques, including POS materials, merchandising, and sales collateral.
  • Ability to analyze sales data and performance metrics to evaluate the effectiveness of trade marketing initiatives.
  • Experience in budget management and allocation for trade marketing activities.
  • Experience in managing relationships with retailers, distributors, and other trade partners.
  • Bachelors degree in Marketing, Business or similar
  • Language: Arabic compulsory

Halian Group:


With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.

Our resourcing and smart services help you to realize tomorrow s potential. Discover the amazing things possible when you bring the right people and the right technologies together

LI-BH1

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