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Trade Marketing Manager
2 weeks ago
Ferrero is a familyowned company with a truly progressive and global outlook and iconic brands such as Nutella Tic Tac Ferrero Rocher Raffaello Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow so too does our global reach. Represented in more than 50 countries with products sold in more than 170 the Ferrero Group is loved by generations around the world. The secret to our global success 40000 dedicated employees who celebrate care and quality to craft a business careers and brands we are proud of. Join us and you could be one of them.
Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees we provide them generation after generation the means to succeed personally and professionally enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural innovative and highly rewarding.
About the Role:Be responsible for supporting the Market in developing and implementing a sales strategy aligned with Brand strategy in long term partnerships development with customers leveraging on an indepth knowledge of their strategies and their shoppers in providing tools and means to activate Ferrero Category strategies in the point of sale and acting as a process integrator mainly between Local Marketing Sales and Supply Chain regarding Demand Planning. Adapt the Ferrero Group Category strategies to fit with Local conditions to meet Company objectives in terms of volume and profitability by Category.
Main Responsibilities:CATEGORY STRATEGIES & PLANS
- Monitors and analyzes trade competitors and shopper market data related to the assigned Channel / Category to identify business opportunities and develop new Trade Marketing plans
CHANNEL STRATEGIES & PLANS
- Supports the definition of the assigned Channel Strategy for each Category for the Country in alignment with Brand Strategy
- Supports the definition of Sales strategies (assortment trade investment etc.) at Channel / Account level with the objective to maximize the business development and profitability
IN STORE ACTIVITY MANAGEMENT
- Provides to Sales the best tools and means required for the implementation of the Marketing Strategy inside the point of sale
TRADE BUSINESS INTELLIGENCE
- Develops the company dashboard to ensure the monitoring of the main trade & shopper related company figures (e.g. P&L sellout market data market share market share competitors trends etc..) and main business KPIs with the aim to provide to all the BU relevant data to support business understanding and development
- University Degree MBA is a plus
- Minimum 5 years of experience in a similar function within wellstructured multinational company
- Sound knowledge of the FMCG sector
- Sound understanding of Shopper marketing & Category management/Trade Marketing
- Excellent verbal and written communication and presentation skills
- Min 3 years experience in people management
Consumers quality and care are at the heart of everything we do. So to be successful at Ferrero youll need to be just as consumer and product centric as we are dedicated to crafting brilliant results for consumers around the world.
Requisition ID 64792 Job function Forza Vendite Country Saudi Arabia City JeddahSEARCH FOR MORE POSITIONS
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