Director of Retail Marketing

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia HRsource Full time

As the Director, Retail Marketing & Sales, you will be responsible for building the development and driving the execution of strategies across all KSA retail channels.

RETAIL SALES STRATEGY & P&L MANAGEMENT

  • Accountable for a keen understanding of the brands business in each channel, making execution recommendations based on ongoing performance metrics, competitive environment, and merchandising analysis
  • Work with planning teams to build retail and net sales target for channel, and track performance
  • Propose annual marketing budget for channel's marketing needs; track spending and COOP to budget, review and process all invoices, provide ad hoc analysis, drive reconciliation

RETAIL MARKETING

  • Own full 360 retail marketing programming and develop comprehensive understanding of all key channel levers that increase visibility, in turn driving awareness and sales. Inclusive of retailer .com levers, animations, marketing events, media, digital marketing, social media and COOP
  • Connect the dots to ensure cohesive strategy across channels and levers
  • Adapt brand materials for channel-specific needs in-store and online. Help develop, distribute and manage brand content (including marketing comps, promos, samples, gratis, copy content, images)
  • Collect & analyze reports for retailer specific programs and make recommendations based on data
  • Advocate and negotiate brand/product placement opportunities; work with functional partners to execute
  • Develop and manage retailer execution of programs; understand different sampling opportunities, negotiate accompanying marketing levers, ensure seamless execution and recap performance
  • Prepare retailer presentations as needed and drive ongoing touch base agendas
  • Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders
  • Track key competitive activity

MERCHANDISING

  • Accountable for a keen understanding of the business in each channel, making recommendations based on ongoing merchandising analysis, performance metrics and competitive environment
  • Determine in-store assortments across channels and fixture types/visual merchandising
  • Drive dotcom assortment and partner with retailer .com merchants on site merchandising
  • Advocate for strategic secondary merchandising
  • Communicate product opportunities including exclusives and sets to product marketing team; manage retailer feedback and approval
  • Manage all visual merchandising programs - from brief through execution. Act as key liaison with merchants/VM teams, internal creative team, and VM vendor. Ensure ongoing alignment with sales and education, with key attentiveness to field feedback
  • Own updates and tracking of all planograms

X-FUNCTIONAL COLLABORATION

  • Act as key partner to sales and education team, aligning on priorities and calendar timing
  • Work with internal creative and brand marketing teams to brief and partner on execution of marketing assets; ensure teams are aligned on overall calendar and launch timing
  • Align with other channels on execution plans to ensure complementary activity

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