Head of Marketing

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time

About the Job

We are looking for an exceptional Head of Marketing to drive Lean Technologies' marketing initiatives in the rapidly evolving open banking ecosystem. The ideal candidate will combine deep fintech marketing expertise with an understanding of the unique nuances of the KSA and broader MENA markets. You will be responsible for building our brand presence, educating the market about open banking opportunities, and generating revenue for the business.

Who are we

Lean enables companies to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user's bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean's clients include the likes of Tabby, Nayifat, Tamam, Circlys, and many more, making it the region's most valuable Open Banking platform. The company has now processed over a billion dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENA region.

Responsibilities

  • Develop and execute a comprehensive marketing strategy that positions Lean Technologies as the leading open banking player in the region.
  • Lead our marketing team while collaborating with product, sales, and leadership to align our go-to-market approach with business objectives.
  • Create compelling narratives that communicate the value of open banking and Lean's solutions to different stakeholders (financial institutions, fintechs, regulators).
  • Design and implement targeted campaigns to drive adoption of our API platform among developers and financial decision-makers.
  • Manage relationships with local and regional media outlets to increase visibility and thought leadership.
  • Oversee content strategy across Arabic and English materials, including technical documentation, white papers, case studies, and educational content.
  • Plan and execute presence at key fintech and financial services events across the region.
  • Analyze market dynamics, competitive landscape, and regulatory developments in open banking to inform marketing initiatives.
  • Establish marketing KPIs and reporting frameworks that demonstrate clear business impact.
  • Manage the marketing budget effectively to maximize ROI across channels relevant to the KSA market.

What we're looking for

  • 7+ years of marketing experience, with at least 3+ years in senior marketing roles within fintech.
  • Proven track record developing B2B marketing strategies in KSA and the wider MENA region.
  • Demonstrated ability to communicate complex technical solutions to different audience segments.
  • Experience marketing API or developer-focused products is highly desirable.
  • Deep understanding of the financial services ecosystem and open banking trends.
  • Written fluency in both Arabic and English is essential.
  • Strategic thinker with the ability to navigate the unique cultural and business landscape of KSA.
  • Excellent storytelling abilities with experience translating technical concepts into compelling value propositions.
  • Data-driven approach to marketing with experience implementing measurement frameworks.
  • Strong leadership skills with the ability to build and develop a high-performing team.
  • Comfortable operating in a fast-paced environment typical of growth-stage fintech companies.
  • Cultural sensitivity and awareness of regional business practices.
  • Strong network of industry contacts throughout the KSA fintech sector.
  • Bachelor's degree required; MBA or Master's degree in Marketing, Business, or related field preferred.

NB. While we think the above experience could be important, we're keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply

Why Join us?

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users' bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we're committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data.

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