Trade Marketing Manager
2 months ago
RESPONSIBILITIES
As a Consumer Beauty Trade Marketing Manager in KSA you will be responsible for the strategic planning execution and optimization of omnichannel trade marketing initiatives. Your key goal will be to enhance brand visibility drive sales and maximize penetration/market share for Coty Consumer Beauty Color brands (Rimmel Bourjois Max Factor Sally Hansen). This role aims to develop and implement effective omnichannel trade marketing strategies promotional campaigns and instore activations while utilizing pricing optimization and demand forecasting. The Trade Marketing Manager collaborates with retail partners to ensure brand representation and compliance within brand guidelines all while achieving revenue and profit targets.
YOUR MAIN FOCUS
Trade Marketing Plan Building: Develop comprehensive omnichannel trade marketing plans in key/local accounts aligned with the brand strategy and launches for Coty Consumer Beauty Color brands. Our key customers include: Centrepoint Lifestyle Nahdi Panda Al Dawaa Whites Boots Watson H&M Amazon Noon Namshi Ensure that trade marketing plans integrate pricing strategies demand forecasting and revenuemaximizing promotional activities. Utilize datadriven insights to craft promotional offers (promo packs) that resonate with the shoppers locally driving sales and optimizing revenue streams.
In store excellence and distribution channel optimization: Coordinate with sales teams and external stakeholders to ensure the seamless execution of trade marketing plans at the point of sale. Analyze and recommend brands/channel combination to maximize sell out and profitability. Budget management and revenue growth: Manage trade marketing budgets efficiency allocating resources to high impact initiative. Ensure that BTL placements are well synced with our ATL campaigns for maximum impact. Analyze sell out performance and provide recommendations and action plan to drive profitability and market share.
Market Knowledge and distributor collaboration: Visit frequently the trade and conduct market analysis in collaboration with the sales teams to identify opportunity for revenue growth. Stay informed about market trends competitor activities shopper behavior. Utilize market insights to develop pricing promotional and distribution strategies that align with market conditions and shopper preferences. Foster strong relationships with distributors and local retail partners. Provide guidance and support to the sales team to ensure they are wellinformed about marketing strategies and equipped to promote products effectively.
WORKING FOR COTY MEANS:
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If youre the kind of person who refuses to settle if you want to think bigger learn faster and go further than you ever thought possible wed love to hear from you.
The brand team consists of at least 1 Assistant Manager (who will report to you) and you will work closely together with several departments such as Sales Trade Marketing and Operations.
YOU ARE A COTY FIT
This is a team player role with a genuine opportunity to make an impact. Youll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way. As an experienced Brand Marketing Manager you get energy from working in a fastpaced diverse and international environment. Other than that you:
Have a passion for beauty
At least 5 years of experience in in customer management shopper marketing trade marketing revenue management
At least 3 years experience in KSA
Job Location: Jeddah KSA
English and Arabic are mandatory
Proven track record of strong business acumen budget management
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication presentation and interpersonal skills.
Creative thinker with a passion for innovation and problemsolving.
Ability to work effectively in a fastpaced dynamic environment.
ABOUT COTY
Coty is one of the worlds largest beauty companies with an iconic portfolio of brands across fragrance color cosmetics skincare and body care. At Coty we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beautyThis job has been sourced from an external job board.
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