Trade Marketing Manager
6 months ago
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Trade Marketing Manager - Cx & Rx
KSA
**Job Description**:
Establishing a solid network of communication and full alignment with Fist Line Managers, Procurement Manager, DRA, Marketing Team and Customers for developing, delivering, and executing robust, seamless, 360 degree integrated operational plans with maximized synergies (Activation, Trade Marketing & Medical Promotion) for all brands that reinforce brand essence, translates strategy into action and delivers growth agenda and Sales Targets.
Duties & Responsibilities:
- Planning and controlling the execution of strategic Annual Brand Plans (Activation, Trade Marketing & Medical Promotion) in the Gulf through:
- Communicating with Brand managers for Full Understanding Brand Plans (Annual, Quarterly and Monthly Plans), including Distribution Matrix reflecting Business objectives of Brand Plans Elements, KPIs for Execution and requested Qualitative /Quantitative feedback after Execution.-
- Coordination with All logistics stakeholders (Health Advertisement, DRA, Procurement Manager and Admin. Dept.) to follow up logistic supply to field force, Gap analysis and developing POA for smooth supply cycle-
- Communicate to Field Force (FLMs, Medical Reps, Sales Reps and Merchandisers) the Brand Plans (Annual, Quarterly and Monthly Plans) including Distribution Matrix reflecting Business objectives of Brand Plans Elements, KPIs for Execution and requested Qualitative /Quantitative feedback after Execution.-
- Monthly field visits with Field force and evaluating Sell In and Sell Out Data to track execution and to provide a comprehensive quantitative and qualitative feedback to FLMs, BU Head and BMs on each Brand Plan-
- Monthly consolidated report submission of all the activities/projects against plan including progress of Distribution Matrix reflecting Business objectives of Brand Plan Elements, KPIs for Execution, Qualitative /Quantitative feedback after Execution, Market Share progress and Sales Progress-
- Feedback Marketing Dept. with changes in Competition, Market Analysis and Customers in response to implementing of Brand activation plans and participate in modifying / updating the plans (Activation, Trade Marketing & Medical Promotion)-
- Identify innovation process (Idea evaluation, feedback & Execution) from all stakeholders (Field force, Marketing team, Customers) and establish feedback cycle to enrich the Brand Plans.-
- Achieve Excellence in NPL launch through pre-and post-launch activities.-
- Planning, Aligning and Coordinating the trade marketing plans with Key Account customers followed by Contacting Key Accounts and negotiate the annual trade marketing activities (Promoters, Visibility, Experiential projects, GwP and CME Meetings) and ensure inclusion within the Key account annual commercial agreements followed by monthly tracking of Sell out and providing monthly Quantitative and Qualitative feedback to Field force (In Alignment with Sales Manager & KAM)-
- Execute any other tasks and responsibilities as assigned by the Line ManagerPreferred Skills and Qualifications:
- Education/Training:
- Bachelor’s degree or above in the field of Pharmacy or Science, MBA is preferred.- Work Experience:
- Min 3 - 5 years in Sales or Marketing roles.Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a frie
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