Product Marketing Manager
1 day ago
**Product Marketing Manager**:**
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
ABB’s Electrification Global Markets organization is responsible for the go-to-market strategy in 100+ countries where the Electrification Business Area operates. Our 10,000 sales & marketing employees connect our customers and partners to our innovative portfolio of products, services and solutions. Our domain expertise and global footprint enable us to support our customers with solutions that address their current needs, while anticipating how emerging trends such as urbanization, digitalization and the shift to sustainable energy will impact their future needs.
**This position reports to**:
Product Marketing Manager - ELSP
**Your responsibilities**:
- Strategy - Creates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Targets - Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.
- Marketing & Business Development - Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market. Evaluates market opportunities and decides appropriate activities in line with the strategy. Coordinates opportunities across local Divisions.
- Analysis - Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- Sales Support - Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s).
- Training - Drives sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person. Ensures know-how sharing and cross-collaboration
- Logistics & Delivery - Works together with the Order Handling team and the Logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery
- Standard & Governance - Implements and ensures compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and shares functional best practices and lessons learned across the organization.
- People Leadership & Development - Ensures that the area of responsibility is properly organized, staffed and directed. Coaches, motivates and develops direct and indirect
- subordinates within HR policies.
**Your background**:
- Ideally you'll hold a Bachelor of Science in Electrical Engineering, with 3 to 5 years experience
- Fluent Arabic & English (speaking and writing) is required.
**More about us**:
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