Customer Experience Lifecycle Specialist

3 days ago


Jeddah, Saudi Arabia Nestle Full time

**Job Success Profile**

**Position Level: All Employees**

**Location**:
**Saudi Arabia - Jeddah**
- Enter Dimensions / scope _
- information _
- e.g. Net Proceeds of Sales (NPS): Number of Units or Factories: _
- Budget : _
- Number of direct subordinates / indirect subordinates: Business or Product categories _

**Company**:
**Nestlé Nespresso**

**Department**:
**Marketing**

**Position Title**:
**Customer Experience lifecycle specialist**

**Direct Report to**:
**Consumer Experience & Insights Manager**

**Indirect Report to**:
**Marketing Director**

**Main Purpose of Job**

**_This role is integraly dedicated to the complete management of customer lifecycle, from the acquisition to the onboarding of the new comers, the loyalty, retention and overall management of the downgraders/passive and inactives behaviors.. He collaborates closely with the Insights, the channels and the rest of the marketing department. _**

**_First stage. Define, execute and implement both the acquisition and onboarding strategy and propose initiatives (in line with the Nespresso brand) across channels. Second Stage. Define, execute and implement the consumer retention strategy for B2C across all touchpoints (in line with Nespresso brand). _**

**_Continuously improve the consumer experience E2E starting from prospectation based on feedbacks, data & insights and always oriented on value creation for Nespresso _**

**Key Outputs**
**_List the main results which the job must deliver in order to achieve its purpose. _**

**Measurements / Performance Indicators**

**Detail the B2C omnichannel E2E lifecycle path from acquisition to retention across all touchpoints (in line with the overall B2C consumer experience strategy)**
- **Propose local acquisition campaigns to convert prospects into new members (e.g. manage the development of the creative concept), maximizing the efficiency of our recruitment tactics (e.g promotional investments versus acquisition, optimization of the cost of acquisition,...)**
- **Ensure onboarding process is integrated with acquisition strategy ensuring 1st, 2nd 3rd coffee order conversion, but an excellent exposure of our new comers to our wide range of services as well. The onboarding is critical to create the first layer of loyalty.**
- **Develop local retention campaigns and manage the development of creative concepts**
- **Create operational planning of retention campaigns**
- **Execute and implement consumer retention campaigns with support from the PR, Brand & (Corp.) Communications department (e.g. for drafting communication content), by using of correct and complete campaign briefings, acting as SPOC, and conducting pre/post evaluations**
- **Set-up and implement (CRM) retention programs (e.g. reward programs), with support from the PR, Brand & (Corp.) Communications department (e.g. for drafting communication content)**
- Strategic direction & alignment
- NNS
- New member qualitative acquisition B2C
- Acceptance rate'
- Early churn rate
- Timely execution
- Penetration rate
- Consumer satisfaction
- Consumer complaints
- Order frequency
- Cost efficiency
- Churn rate evolution

**Continuously improve the consumer experience for propects, newand existing members**
- **Analyze the omni-channel consumer experience for propects and new members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration Data & Insights and CC&S**
- **Benchmark local performance with international best practices and local competitive performance**
- **Track and optimize campaigns for new members and prospects**
- **Provide recommendations to channels and CC&S for continuous improvement in the omnichannel consumer experience for new members and prospects**
- **Support continuous improvement through conducting pre
- and post-evaluations**

**Analyze the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights depertment and the Omnichannel customer voice specialist**
- **Track and optimize retention campaigns**
- **Benchmark local performance with international best practices and local competitive environment**
- **Provide recommendations for continuous improvement in the experience of existing members across channels and CC&S**
- Translation of Pre post evaluation into strong recommendations
- Monitoring the performance of the onboarding program

**Key Relationships Internal to Nestlé Group**
**_(shared / conflicting interests) _**

**Key Relationships External to Nestlé Group**
**_(shared / conflicting interests) _**
- Nespresso HQ: CX & Insights, Club, International Marketing Manager.
- **Local**: Marketing, eBusiness, Boutique, B2C Trade, Custoemr Relationship Center,
- Finance, IS/IT, Supply Chain.- Creative agency
- Fulfillment agency**Key Experiences**

**_What experiences are key to success in this job? _**

**Knowledge: Nestlé Corporate / Function



  • Jeddah, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    You’re energized by challenges, creative brand-buildingand great coffee? The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish...


  • Jeddah, Saudi Arabia Unilever Full time

    **Job Title**:KSA Customer Experience Specialist West **Location**:Jeddah, KSA Key purpose of this role is to ensure customer satisfaction through proactive communication and collaboration through assessing the customer experience from ordering, delivery to collection. Intent of this role is not to manage day-to-day operations but to monitor and collect...


  • Jeddah, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    You’re energized by challenges, creative brand-buildingand great coffee? The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish...


  • Jeddah, Saudi Arabia Grand Community Co Full time

    **Company Description**: Grand Community is the biggest bulk influencers marketing service in the region, operating in 5 countries with 5 offices and over 500 employees. Founded in 2019, the company offers 24/7 campaign management and the best marketing tool in the form of word-of-mouth through more than 5000 community blogger members. The community consists...


  • Jeddah, Saudi Arabia Bupa Arabia Full time

    Define a user-centric design model to increase user experience and engagement. - Harness customer data and feedback to deeply understand customer preferences, behaviors and pain points. - Develop comprehensive customer behavior profiles and segmentation strategies to tailor experiences for different customer segments. - Implement transformation practices...


  • Jeddah, Saudi Arabia Bupa Arabia Full time

    Support customer experience unit by performing end-to-end analysis of member journey, member profiling and member engagement. - Support cross-functional projects with PA to produce analysis of incorrect PA rejections. - Oversee Customer Experience Delivery implemented solutions to enhance customer journey. - Broaden the customer experience journey with the...


  • Jeddah, Saudi Arabia Kuehne+Nagel Full time

    We are looking for an Air Logistics Customer Care Specialist to join our Jeddah Office in Saudi Arabia. ** Your Role **:As a Customer Care Specialist you will be an important part of our Air Logistics Customer Care team within the Customer Care Location (CCL), responsible for direct interaction with our customers, proactive customer service and...


  • Jeddah, Saudi Arabia Bupa Arabia Full time

    Collect and clean data from various sources - Analyze data using statistical methods and data visualization tools - Interpret results and provide actionable insights to stakeholders - Data analysis reports and dashboards - Insights that drive strategic decision-making - Enhanced data-driven decision-making across the organization - Design and create custom...


  • Jeddah, Saudi Arabia Chalhoub Group Full time

    **Who we are** We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional...


  • Jeddah, Saudi Arabia DP World Full time

    **KEY ACCOUNTABILITIES** Customer Experience - Develop and manage the overall strategy of the Customer Service, digital service function of the company and its alignment to the overall business strategies. - Manages the effective achievement of departmental accountabilities through the achievement of its targets and objectives as per its alignment to the...


  • Jeddah, Saudi Arabia Kuehne+Nagel Full time

    We are looking for an experienced Customer Care Specialist, Air Logistics to join our Jeddah team. You should have air logistics experience and be a fluent in Arabic with excellent English communication skills. **YOUR ROLE **:You will be part of a team within our CCL’s - Customer Care Locations, who are responsible for direct interaction with our...


  • Jeddah, Saudi Arabia BOEING Full time

    At Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for...


  • Jeddah, Saudi Arabia FERRERO Full time

    **Job Location: Jeddah**: **Company description**: Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with...


  • Jeddah, Saudi Arabia Whitecollars Full time

    **Company Overview**: Our client is a Saudi retail and E-commerce company working in the field of home furnishings since 1997, they specialize in premium bedding and home accessories in the Saudi market. They import high-quality goods from around the world (Europe, Asia, and the Arab region) and offer a wide variety to meet all customer preferences. Their...


  • Jeddah, Saudi Arabia Salla Full time

    Salla is the leading e-commerce enabler platform in Saudi Arabia. Behind this success is a hugely diverse team of hard workers and believers in Salla's mission to be the #1 Best and easiest e-commerce enabler platform in the MENA region. We believe we enable our merchants to live better by raising their income. We are seeking a Senior Customer Success...


  • Jeddah, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    You’re energized by challenges, creative brand-buildingand great coffee? The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish...


  • Jeddah, Saudi Arabia Sandoz Saudi Ltd Full time

    Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Generic and Biosimilar medicines. Now as an independently listed company, Sandoz aims to increase its strategic focus, operate with greater agility, set clearer business objectives, enhance shareholder returns, and strengthen its culture...


  • Jeddah, Saudi Arabia Salla Full time

    We are seeking a talented and experienced Marketing Growth Specialist to join our team at Salla. As a Marketing Growth Specialist, you will be responsible for developing and implementing strategies to drive customer acquisition and retention. You will work closely with the marketing team to optimize digital marketing campaigns, analyze data, and identify...


  • Jeddah, Saudi Arabia Islamic Development Bank Full time

    Job Purpose To provide expert level advice and support to the management in the development of strategy and long-range interventions on portfolio, policy, operations and strategic partnerships in the Health Sector. To support in conceiving, developing and promoting innovations in Bank Policy, operational procedures, project/program design in the...


  • Jeddah, Saudi Arabia Depo Full time

    We are looking for a Senior Business Development Specialist to expand our business and increase our market share. Your duties will include establishing networks with industry specialists, maintaining valued customer relationships, and negotiating deals, and able to identifying and capitalizing on business opportunities. **Responsibilities**: - Conduct...