Digital Marketing Specialist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Caliberly Full time

Job Overview: Caliberly is seeking a highly skilled Performance Marketing Executive to join our team in Riyadh, KSA. The ideal candidate will be a Saudi national with experience in managing advertising campaigns across Google, Meta (Facebook/Instagram), and TikTok.

About the Role:

We are looking for a talented marketer who can develop and execute paid advertising campaigns on Google Ads, Meta (Facebook/Instagram Ads), and TikTok Ads to promote gaming apps. The successful candidate will conduct market research, analyze campaign performance metrics, and provide insights to improve ROI and achieve KPIs.

Key Responsibilities:

  • Campaign Management: Develop, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook/Instagram Ads), and TikTok Ads to promote gaming apps.
  • Market Research: Conduct in-depth market research to identify trends, target audiences, and strategies to boost app downloads and user engagement.
  • Campaign Analysis: Analyze campaign performance metrics, generate reports, and provide insights to improve ROI and achieve KPIs.
  • Creative Collaboration: Collaborate with the creative team to design engaging ad creatives, including video content and display ads.
  • Optimization Techniques: Utilize A/B testing and other optimization techniques to enhance ad performance and budget utilization.
  • Industry Updates: Stay updated on the latest digital marketing trends, algorithms, and tools to ensure cutting-edge strategies.
  • Budget Management: Manage and optimize campaign budgets effectively to ensure maximum impact and reach.
  • Team Collaboration: Work closely with the client and internal teams to align marketing strategies with overall business objectives.

Requirements:

  • Nationality: Must be a Saudi national.
  • Experience: Minimum 2-3 years of experience in digital marketing, specifically with gaming apps.
  • Skills: Proven track record of managing Google, Meta (Facebook/Instagram), and TikTok ads. Strong understanding of PPC campaigns, app marketing, and user acquisition strategies.
  • Analytics Tools: Experience with analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Analytics) to measure and report on campaign performance.
  • Communication Skills: Excellent communication skills and ability to work collaboratively with teams.
  • Creativity: Creative thinking and a passion for gaming and digital marketing.

Salary: SR 12,000 - SR 18,000 per month, depending on experience.



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