Data & Insights Specialist

1 week ago


Jeddah, Saudi Arabia Nestle Full time

**Job Success Profile**

**Position Level: All Employees**

**Region / Market / Country**:
**Saudi Arabia**

**Position Dimensions / Scope**:
**Location**:
**Jeddah**
- Enter Dimensions / scope _
- information _
- e.g. Net Proceeds of Sales (NPS): Number of Units or Factories: _
- Budget : _
- Number of direct subordinates / indirect subordinates: Business or Product categories _

**Company**:
**Nestlé Nespresso**

**Department**:
**Marketing**

**Position Title**:
**Data Analyst**

**Direct Report to**:
**Consumer Experience & Insights Manager**

**Indirect Report to**:
**Marketing Director**

**Main Purpose of Job**

**_Provide insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition, both B2C and B2B _**

**Key Outputs**
**_List the main results which the job must deliver in order to achieve its purpose. _**

**Measurements / Performance Indicators**

**Collect, combine and analyse insights**
- **Define indicators to ensure the measurement of results**
- **Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)**
- **Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality**
- **Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively**
- **Develop forecasting & predictive models to generate long-term insights
- In time delivery of reporting
- Internal stakeholder feedback reports

**Provide insights**
- **Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management**
- **Assist channels in their forecasting activities**
- Timely execution
- Number of pre
- and post-evaluations
- Cost efficiency
- Net customer loss rate

**Standard reporting**
- **Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference**
- **Complement reports with bottom-up channel views**
- **Monitor and report relevant trends within the database and communicate them within the organization on regular basis**
- **Provide evaluation reports of consumer experience campaigns and marketing activities**
- Customer complaints
- Penetration rate
- Average basket size
- Average consumption
- Order frequency Data accuracy

**Key Experiences**

**_What experiences are key to success in this job? _**

**Knowledge: Nestlé Corporate / Functional / Market / Business / Organizational**

**_What specific organizational information should the incumbent have to be effective in their role? _**

**Education**:

- **University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing**

**Professional experience**:

- **Minimum of 3-5 years experience in data mining/ CRM/ Direct Marketing**
- **Proven competency in project management**
- **Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool**
- **Analytical experience using software tools in a business oriented environment**

**Preferably also**:

- **Experience with geoanalytical software (Regiograph, Mapinfo, etc)**
- **Experience in retention activities and churn risk modeling**
- **Experience with campaign management tools**

**Core knowledge of the 10 Principles and expert knowledge in our areas of responsibility.**
- ** **

**Nestlé Leadership Framework**

**_These are the leadership behaviours required as defined by the _**

**_position level of the role _**

**Functional Competencies**

**_These are the core functional competencies and the appropriate skill level _**

**_that is required to be effective in the role _**

**Understand The Business Environment**
- **Understands team goals and company business drivers**
- **Sees how personal contribution impacts the business**
- **Takes action based on understanding of customer and consumer needs**
- **Actively questions to learn about the business in order to make appropriate decisions**
- **Understands the impact of our operations on the community**
- **Participates in activities within the community**

**Competency**

**Skill Level**
- Know Your Consumer Deeply- 3. Can practice with help**Results Focus**
- **Achieves results in compliance with the Nestlé Corporate Business Principles**
- **Shows a drive to achieve ambitious performance objectives and quality standards**
- **Plans and prioritises work effectively**
- **Takes every opportunity to do more than expected**
- **Doesn’t hesitate to act**
- **Pursues goals with energy and drives through to completion**
- **Takes ownership and accountability for delivering expected results (what and how)**
- Guide with Brand Essenc



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