Customer & Market Insight

2 weeks ago


Jeddah, Saudi Arabia Bupa Arabia Full time

Manage 3rd party to delivery monthly KPIs on time and with quality.
- Review quality measures and highlight any information gaps / strategic actions
- Parallel listening of 30-40 of telephonic interviews on a monthly basis for quality assurance of Health tracker
- Ensure robust sampling requirement are met by examining quotas across demographic profiles
- Upadate monthly sampling and reporting databases (Brand Health, Market Intelligence and Lapse studies)
- Update internal Brand Health templates, write insightful conclusions and actions
- Assist in research projects to fulfill information gaps
- Prepare presentations for QLTs, and internal stakeholders
- Ensure accuracy of numbers (Brand Health, Market Intelligence, Lapse studies and other researches)
- Execute and update market intell program covering Network, Products, and Digital capabilities.
- Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
- Update Performance sheets for 35 competitors from ArqaM/Financial reports published by competition
- Prepare competitive intel reports for Digital, Corp, SMEs
- Manage 3rd party to execute Price Intelligence research.
- Review Price Intell communication
- Prepare and update Price benchmarking database
- Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
- Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
- Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies
- Prepare, Monitor, and control research budgets.

**Skills**:

- A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Strong reporting writing skills / ability to craft insights from raw data
- Hands on experience in insight generation and data mining
- Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word



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