Trade Marketing
8 months ago
Share segment insights covering current business performance, challenges and market opportunities with the business team with recommended next steps/actions
- Understanding the industry regulations and constraints
- Understanding competitor offering and different segments and channels
- Category and consumer behaviour understanding, triggers and barriers
- Manage the development on segment related marketing initiatives
- Manage the relationship with key stakeholders (customer, sales, activation)
- Develop yearly customer marketing calendar
- Deploy yearly IMP with key stakeholders
- Manage segment budget planning and segment allocation
- Manage business KPI and budget updates and reporting
- Manage monthly/quarterly review with top management
- Monitor and analyze KPI's and success measures for the activities.
- Measure the effectiveness of the campaigns and compare effeciency of different channels and methodologies.
- Work on developing new ideas for customer specific initiatives that drives competitive advantage and review it on a quarterly basis
- Conduct a monthly alignment with cross fucntional teams with clear initiative impementation and budget tracking
- Ensure effective delivery of services and products
- Optimize segment spending
**Skills**:
- Strong communication (verbal and written), Leading a team
- Project management skills
- Business Acumen
- Customer Focus
- Functional/Technical skills
- Presentation skills
- Written communication
- Hands-on and execution attitude with ability to drive change and make things
happen.
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