Head - Trade Marketing.trade Marketing-s&d(Ksa)

5 months ago


المملكة العربية السعودية, Saudi Arabia IFFCO Full time

**Job Summary**:
To work on an annual trade marketing budget planning for each of the categories, managing the trade marketing investments, guiding the team in day to day operational responsibilities and ensuring smooth execution of the trade marketing activities

To prepare the category specific channel strategy and the related execution plans

**Roles & Responsibilities**:

- In close coordination with the Croporate Trade Marketing, develop the operating plan and strategy needed to achieve the category business targets
- In alignment with the growth numbers at the category level, define the trade marketing investment strategy and frequency of promotion for each of the channels and categories
- Work in close coordination with the Brand and Corporate Trade Marketing, for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Develop RTM channel’s trade marketing strategy to achieve defined business objectives throughout product categories
- Recommend and develop local market promotions to promote sales and provide feedback to the Corporate Trade Marketing on new product launches or re-launches
- Oversees the trade marketing budget and finalize the same for each of the categories on a monthly basis to ensure effective budget management
- Manage Trade Marketing Investments based on agreed customer strategy & align the same with category for the execution at customer level. Evaluate the trade marketing investments as per the Return On Investment (ROI) targets
- Develop category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper
- Provide guidance to the channel merchandiser & distributor partners to execute daily tasks in an effective manner
- Supports the On Ground sales teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values are properly communicated to the customers
- Recommend promotion strategies per channel, including occasions, promotional assortment, mechanisms, displays, in-store events and point of promotion
- Allocate sales and marketing spending per channel to meet share and sales targets
- Track and report on point of sale trend, market share, store coverage, in-store execution as well as assortment and promotion performance
- Ensure development of annual and monthly sales activity and marketing support plan, including support for new initiatives launches
- Utilize software like Planogram to develop effective solutions for key accounts / work with all assets available and develop new programs when needed including in-store merchandisers
- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work to develop trade marketing communications including both traditional and digital communications
- Generate performance review reports including monthly V/s actual targets, SKU wise analysis and trends etc. and highlight areas of improvement if any

**KPIs**:

- % adherence to trade marketing budgets
- % reduction in trade marketing investments
- On-shelf availability (OSA)
- Customer satisfaction score
- Market share
- Profitability
- Category performance at channel / Branches

**Work experience requirement**:
10+ years of related experience including minimum of 5 years of specific trade marketing experience within the FMCG industry

**Qualification**:

- Bachelor’s Degree in Marketing or any related field
- MBA or Masters in a related field (preferred)MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university

**Competencies**:

- Analytical Ability
Business Acumen
Knowledge of Leading Market Practices
Brand Management
Category Management
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Ownership & Result Orientation
- Business Unit: S&D(KSA) (4034)- Business Group: S&D-GCC (4035)



  • المملكة العربية السعودية, Saudi Arabia IFFCO Full time

    **Job Summary**: - Manage Food Service Channel Sales for assigned markets. - The incumbent is resposible for all sales transactions, operational duties and providing customer support for quality service, customer satisfaction and driving profitability **Roles & Responsibilities**: - Achieving Monthly Targets along with Yearly PMS Numbers - Quarterly...


  • المملكة العربية السعودية, Saudi Arabia IFFCO Full time

    **Job Summary**: Support BU for any legal and compliance matters, work collaborately with Corporate Legal team **Roles & Responsibilities**: - Visit customers on regular intervals for payment follow-up and collections - Issuance of legal notices, preparing summary of cases, liaising with external lawyers to pursue litigation of all nature. - Proactively...


  • المملكة العربية السعودية, Saudi Arabia Bridgestone Full time

    **Trade Marketing Manager -KSA**: **POSITION SNAPSHOT**: - JobReq ID: 52407- Type of work: On site- Type of contract: Open-ended/permanent- Full/Part Time: Full time- Location: Jeddah, SA: **Role Summary**: Based in Jeddah, Saudi Arabia ,Trade Marketing Manager (KSA) - for Bridgestone Middle East & Africa (BSMEA) will be reporting into the Branch Manager -...


  • المملكة العربية السعودية, Saudi Arabia Antal International Full time

    One of the top 5 International Pharma Companies in KSA is hiring a Head of Marketing to join the team & be based in KSA! If you see yourself ticking ALL the below boxes, then you're the caliber we're looking for! **Key requirements**: - 15+ years of experience within Multinational & big local Pharmaceutical companies. - Hands-on experience in Marketing...


  • المملكة العربية السعودية, Saudi Arabia IFFCO Full time

    **Job Summary**: - To lead the Human Resource Management function for assigned business unit(s) and/or business group by formulating Human Resource strategies, systems and processes that help the group meet its goals and objectives and thus facilitate individual growth, motivation and development - To undertake overall responsibility for staff welfare,...

  • Head - B2B Marketing

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Six Flags Qiddiya City and Aquarabia Full time

    Six Flags Qiddiya City and Aquarabia is currently seeking a highly motivated and experienced individual to join our team as Head of B2B Marketing. In this role, you will be responsible for developing and implementing comprehensive B2B marketing strategies to drive business growth and build strong partnerships with corporate clients. Your primary focus will...


  • المملكة العربية السعودية, Saudi Arabia FERRERO Full time

    **Job Location: Jeddah**: **Company description**: Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...


  • المملكة العربية السعودية, Saudi Arabia IFFCO Full time

    **Job Summary**: - To support the Director Trade Marketing and RTM in annual trade marketing budget planning for each of the categories, managing the trade marketing investments, guiding the team in day to day operational responsibilities and ensuring smooth execution of the trade marketing activities - To prepare the category specific channel strategy and...


  • المملكة العربية السعودية, Saudi Arabia Global Retail Recruitment Full time

    Reporting into the Ecommerce Trading Head you will be managing a team of merchandiser and responsible for the execution of promotional plan across all websites ensuring all promotional activity goes live correctly and according to plan. A key part of trading websites is understanding performance. You will use web analytics tools and work closely with...

  • Head of Eh&s

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Air Products PLC Branch Full time

    At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the...

  • Head of Eh&s

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Air Products Full time

    MEET-KSA-NEOM-Duba **Job Description and Qualifications** **II. ** The Head of EH&S will be responsible for overall environmental, health and safety management during the construction, commissioning, and start up of the largest green hydrogen plant in the world. - This involves managing a multi-disciplined EH&S team in remote location in the large,...

  • Head of Quality

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Parsons Full time

    We are currently recruiting for a Head of Quality - Marina for our project in Tabuk, KSA, to ensure compliance of constructed works to the specified QAQC requirements. - Ensure staff reporting to the incumbent have full understanding of the project specification and Schedule Q requirements. - Ensure project deliverables are completed to the correct standard...


  • المملكة العربية السعودية, Saudi Arabia IFFCO Full time

    **Job Summary**: Jointly agree with channel manager and execute respective channel strategies, identify key customers within their areas and propose plan to introduce new products and increase size of business with them. Increase the distribution coverage by opening new accounts and evaluating their potential. Is responsible for the achievement of category...


  • المملكة العربية السعودية, Saudi Arabia Qureos Inc Full time

    We at Sarya Holdings believe in the power of our brands. We identify market gaps, form collaborations with multinational corporations, raise brand awareness, and ensure brand coverage across the GCC. We provide our partners with retail marketing and product development solutions, ensuring that the products are distributed as effectively as possible across...


  • المملكة العربية السعودية, Saudi Arabia Abbott Laboratories Full time

    **Trade Sales Manager** West and South / National Ecommerce **About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn,...

  • Head of Factory

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Siemens Energy Full time

    **A Snapshot of Your Day We are seeking the Head of Factory who will be heading our new GIS Factory KSA, with business volume around 100 million USD, company size around 50 employees, Reporting to the head of SGC. You will develop and lead highly engaged teams by providing strategic vision and leadership to implement new and ongoing projects and drive...


  • المملكة العربية السعودية, Saudi Arabia Freudenberg Home and Cleaning Solutions Full time

    Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments. Freudenberg Home and Cleaning...

  • Senior Associate

    5 months ago


    المملكة العربية السعودية, Saudi Arabia Chalhoub Group Full time

    **INSPIRE | EXHILARATE | DELIGHT** - For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty,...


  • المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    Company Description **ALHALEES STORY** Our journey started in 1952 when our late father, Youssef AlHalees, founded Palestine Grocery, a small neighborhood grocery store in Jeddah, Saudi Arabia. His vision was to grow his little store into a more significant establishment that serves the community. Indeed, after several years of hard work and dedication,...

  • Head of Finance

    5 months ago


    المملكة العربية السعودية, Saudi Arabia LRI Invest S.A. Full time

    **Head of Finance - **Apex** **Location**: Riyadh KSA** The Apex Finance team are looking for an experienced Head of Finance - Vice President. **About Apex** The Apex Group is a global financial services provider with 13,000 staff across 40+ offices globally. We look to recruit bright, articulate and numerate employees who are looking for a challenge and...