Country Marketing Leader
4 days ago
**Company description**
Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them.
**Job description**
**Purpose**
Manage IKEA’s marketing annual plan and campaigns for KSA and Bahrain to deliver on brand and business objectives.
**Accountabilities**
As the Country Marketing Leader, you will be responsible to:
- Lead on planning and executing all marketing campaigns to effectively deliver on strategy.
- Ensure campaigns are timely planned and executed with quality.
- Secure all brand guidelines and tone of voice are part of every work being communicated.
- Track and steer marketing performance to deliver on goals.
- Define target segments and integrate consumer insights for greater local relevancy.
- Work closely with the commercial team while activating the commercial calendars.
- Track & manage marketing budgets with continuous efforts to optimize spend.
- Prepare and present marketing performance reports.
- Work closely with agency partners on media, creative, social media, digital and PR.
**Qualification**
- Bachelor’s degree in Business or Marketing.
- Marketing certifications
**_Experience_**
- Minimum of 5 years of experience in marketing within top-tier brands.
- Advertising, digital or media agency experience or background is a plus.
- Excellent communication and presentation skills.
- Fast and diligent with keen eye on details and quality.
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