Digital Marketing Manager
6 months ago
Plan and execute all digital marketing, including SEO/SEM, paid social media and display advertising campaigns.
- Develop strategies that drive customers to the app.
- Maintain and optimise towards healthy funnel conversion rates.
- Handle strategic online initiatives.
- Identify trends and insights, and optimize spend and performance based on those insights.
- Brainstorm new and creative growth strategies.
- Create MMP tracker links for corresponding campaigns or content.
- Deliver quantifiable improvements across all platforms in ROI and CPA.
- Deliver measurable results against set strategic KPIs.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
- Stay up to date with the latest technology and best practices.
- Prepare, manage and control the digital marketing budget.
- Suggest activities for improving the quality of online content.
- Track and measure SEO and Google Analytics metrics and provide daily, weekly and monthly reports (as needed).
- Lead, supervise and motivate members of the digital marketing team.
- Research competitors and provide suggestions for improvement.
**Requirements**:
- +4 years of experience as a Digital Marketing Manager
- Bachelor's degree in marketing or business.
- Great problem-solving skills.
- Proficient in photo and video editing software such as Adobe (is a plus).
- Deep knowledge of web design principles (is a plus).
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data.
- Great communication skills.
- Experience working with a content management system
- Strong project management skills.
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