Trade Marketing
7 days ago
Business analysis of the segment in terms of commercial challenges and competitive activities.
- Share a monthly update highlighting competitors offering across different segments and channels
- Understanding existing customer segmentation (e.g. gainers and lapsers)
- Understand product comparisons, pricing, and channels
- Manage the execution of the segment calendar in a timely manner with best quality implementation
- Understand market gaps and support in identifying opportunities
- Support in insight mining and understanding of customer insights
- Attend customers initiatives implementation
- Support all segment related campaigns
- Initiatives tracking and updates
- Report KPI's and success measures for the event activities.
- Assess campaigns effectiveness
- Share weekly initiatives tracking and reporting
- Daily follow up, communication and interaction with activation team
- Ensure third-party discipline and alignment with key stakeholders on execution
- Conduct weekly meetings with Activation team and ensure operating with discipline across all stakeholders
- Alignment with key stakeholders on cost efficiency
- Align and work with activation team to ensure best deals and quality of work and material
- Support in developing execution briefs and get it aligned by all stakeholders as per initiatives timelines
**Skills**:
- Bachelor’s Degree
- Marketing / Operational role in FMCG / Business Background is Preferred
- Strong communication (verbal and written)
- Project management skills
- Business Acumen
- Customer Focus
- Functional/Technical skills
- Presentation skills
- Hands-on and execution attitude with ability to drive change and make things happen.
**Education**:
Marketing, Business Administration or any related
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