Thought Leader Engagement Diabetes
1 month ago
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The role will be responsible for leading the execution of Key solutions/ program in Diabetes franchise and ensure proper customer engagement
**Analysis**:
Internal analysis:
- Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
- Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
**Planning**
- Participate in brand planning process and meetings
- Ensure we capture local customer insights through market feedback and CDM
**Marketing Planning**
- Plans brand activities in line with local processes and policies to ensure positive customer experience
- Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
- Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
- Ensures brand tactics and insights are data driven
**Implementation and execution of brand strategy**
- Ability to update and reflect market strategy to reflect emerging/ changing trends
- Identifies and implements MCE brand solutions in collaboration with Digital Marketing Team
- Execute specific marketing tactics based on promotional mix, interpretation of published medical data etc.
- Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
- Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
- Influence decision making cross-functionally, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
- Manages vendors and groups involved with tactical development and implementation
- Creates internal communication plans with tailored messaging for key stakeholders
- Utilizes data and analytics to track key execution measures and inform key internal stakeholders
- Actively collaborates and close liaison with field-based employees to understand customer needs and to execute tactical plans accordingly
- Reviews production stocking and inventory process indicators to meet sales forecasts
- Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
- Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
- Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
**External Relationship Management**
- Implements initiatives with key stakeholders that are important in supporting the brand strategy
- Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
- Effectively manage agency relationships to support brand strategy and tactics
**Internal Relationship Management**
- Partner closely with functions that are integral to the brand’s/molecule’s success (e.g., sales, medical, corporate affairs and PAM) on a local, regional and global level
- Participates in and contributes to cross-regional initiatives related to the brand strategy
- Actively seeks for feedback
**Measurement**
- Monitors & evaluates marketing tactics and adjusting plans accordingly
- Interprets results, communicates issues/risks, and identifies opportunities for improvement
- Regularly monitors progress in metrics in partnership with management and support functions
- Makes recommendations to management based on the interpretation of results and brand/market knowledge
- Ability to answer key management/leadership questions
**Professional Development**:
- Keep up to date on trainings for professional development
- Ensure myPM objectives are completed in line with company process
- Understanding and adherence to all company policies and procedures
**Key Relationships**
**Internal**
- Medical Team
- Key Accounts Team
- Private Accounts Team
- Sales Team
- HR team
- Finance Team
- Corporate Affairs
- Digital Marketing/MCE
**External**
- Suppliers/vendors/Market agencie
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