Diabetes Brand

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia MSD Full time
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world.

Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.


Description:

The Diabetes Brand & Customer Manager is responsible for the following activities:

  • Collect customer insights and run market analysis for a clear understanding of the market landscape, customers and competitors. Analyzes local market trends and identifies opportunities for the portfolio.
  • Lead cross functional teams around seamless execution of the brand strategy
  • Create tactical plans and customer solutions (including digital marketing) based on agreed strategy
  • Inspire sales force to be fully engaged towards brand strategy and customer solutions implementation, provides relevant support, training and guidance. Conduct regular joint field visits.
  • Work with Scientific Leaders and other stakeholders in close collaboration with Medical Affairs (e

g:
advisory boards/congresses

  • Deliver and monitor forecasting for all financial cycles of the company aiming at high accuracy levels.
  • Monitor sales performance and track expenses according to budget.
  • Deliver brand communication assets and key solutions towards all critical customers and stakeholders through omnichannel solutions
  • Analyze market and performance data, customers feedback and make necessary adjustments to strategy and tactical plans.
  • Support access to our products in the market by developing solutions in close collaboration with Market Access, Policy, KASs or any other relevant teams
  • Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
  • The incumbent needs to be able to meet deadlines, work autonomously, analyze, plan when implementing strategies.
  • The ability to collaborate and communicate with all internal and crossfunctional stakeholders.
  • Lead and deliver efficient and effective marketing programs that encourage increased use and growth of brands.
  • Create content digital and nondigital for customers
  • Conduct market analysis to identify new development opportunities within therapeutic areas
  • Effectively work with fieldbased staff to provide a high level of responsiveness and support
  • Ensure a detailed understanding of market dynamics as well as patient, prescriber and payer attitudes
  • Making sure sales team understand the strategic imperatives and support them with necessary trainings, tools and material customer focus
  • Tracking progress and adjusting activities accordingly
  • Identifying market insights and opportunity via customer interactions

Qualifications:

Skills/Capabilities:

  • Selfmotivated driver able to work autonomously, be selfmotivated & independent
  • Ethical and trustworthy
  • Ability to work under stringent timelines and due dates in the most effective and efficient manner.
  • Must have a demonstrated ability to brand, promote and market products and concepts
  • Demonstrated effective organizational and communication skills are required
  • Professional level in English, both in oral and in written communications
  • Presentation skills & conduct training sessions
  • Strong ability to build relationships with internal & external stakeholders

Key competencies:

Technical:

  • Analytical Skills with high end Finance acumen
  • Customer Relationship Management
  • Marketing Analysis & Communication
  • High end interpersonal skills & Customer Centricity
  • Competency in Microsoft Word, Excel, Powerpoint, strong presentation skills
  • Creativity & drive for results
  • Decision Quality

Experience Required:

  • Bachelor's degree in relevant field (eg. Business/Pharma)
  • Applicants would have a minimum of 3 years' experience in Pharmaceutical industry
  • Strong Performance record
  • Experience in KSA/Diabetes Market is a Plus
  • Marketing experience is a Plus
Our Human Health Division maintains a "patient first, profits later" ideology.

The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.


Who we are


We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else.

For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases.

Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.


What we look for


In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come.

We encourage you to bring y

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