Trade Event Launch Manager

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Messe Frankfurt Middle East Full time
Job Summary:
Messe Frankfurt Middle East is seeking a visionary professional to lead the successful launch of a major new trade event in Saudi Arabia. This senior leadership role requires a proven track record in launching and scaling large-scale exhibitions, driving sales, revenue, and industry relationships.

Key Responsibilities:
- Develop and implement innovative sales strategies to drive revenue and market penetration.
- Build and nurture strong relationships with key industry stakeholders, trade associations, and government agencies.
- Identify and secure strategic partnerships and sponsorship opportunities to enhance the show's commercial success.
- Oversee exhibitor acquisition, ensuring a strong and diverse exhibitor profile that aligns with market needs.

Event Management & Growth:
- Lead the overall planning and execution of the new exhibition, ensuring a successful launch and sustainable growth.
- Conduct in-depth market research and analysis to position the event competitively within the industry.
- Collaborate with marketing, content, and operations teams to develop compelling promotional campaigns and conference programs.
- Strategically design show floor plans to optimize exhibitor and visitor experiences while maximizing revenue potential.

Stakeholder & Team Leadership:
- Build and lead a high-performing sales and project management team, setting clear objectives and growth plans.
- Establish and maintain strong partnerships with global sales agents and key stakeholders.
- Work cross-functionally with internal teams (Marketing, Operations, Finance, IT) to ensure seamless event execution.

Financial & Budget Management:
- Monitor sales performance, providing regular reports and strategic recommendations to senior management.
- Oversee exhibitor promotional marketing and PR budgets to drive awareness and participation.

Requirements:
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- Minimum of 5 years in sales and event management, with at least 2 years in a senior leadership role within Saudi Arabia.
- Proven experience in launching and scaling large-scale exhibitions in a competitive market.

Skills & Attributes:
- Demonstrated ability to develop and execute successful sales and growth strategies.
- Strong leadership and team management skills.
- Excellent negotiation, relationship-building, and presentation abilities.
- Highly organized, analytical, and detail-oriented.

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