Strategic Content Marketing Analyst

4 days ago

Makkah, Makkah Province, Saudi Arabia Agoda Full time
About Us

Agoda is a leading online travel booking platform for accommodations, flights, and more. We develop and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our diverse team of 7,100+ employees from 95+ nationalities in 27 markets fosters a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

The B2B Marketing team at Agoda is seeking a Senior Analyst, B2B Content Strategy to work on our content strategy efforts. The ideal candidate will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success. You will work on various initiatives to enhance our brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners which drive significant impact to the organization.

Role Overview

As the Senior Analyst, B2B Content Strategy, you will work on the development and execution of various communication strategies aimed at B2B partners. This role includes contributing to Agoda's comprehensive product marketing strategies, working on our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

Key Responsibilities

  • Develop and Implement Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
  • Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
  • Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

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