Public Sector Marketing Expert
3 days ago
The Public Sector Marketing Manager will play a key role in delivering integrated marketing programs and will interface directly with the EMEA and Global Organizations. The successful candidate must have a deep understanding of the business and be able to build the right marketing plans and programs in support of business and sales stakeholder objectives.
Responsibilities:- Develop and execute public sector field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
- Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
- Inform the regional planning process to ensure MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
- Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
BASIC QUALIFICATIONS
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
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