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Marketing and Loyalty Solutions Director

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia RP International Full time

R.P International is looking for a highly skilled and experienced professional to develop and execute a comprehensive loyalty strategy that drives customer engagement and retention. This role requires a unique blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer relationships and business performance.

About the Role
  • Develop and implement a comprehensive loyalty strategy that aligns with R.P International's business objectives.
  • Oversee the planning, execution, and monitoring of various loyalty programs and initiatives to ensure their effectiveness and alignment with customer needs and business goals.
  • Benchmark the strengths and weaknesses of R.P International's loyalty offering against local, regional, and global competitors.
  • Build business cases for specific loyalty campaigns, ensuring alignment with existing program structures and revenue growth objectives.
Key Requirements
  • Minimum 12 years of experience in planning and executing loyalty strategies within a retail bank.
  • Strong project management (PMO) expertise, with a proven ability to lead and deliver complex loyalty projects.
  • In-depth understanding of loyalty program design, implementation, and optimization.
  • Hands-on experience with loyalty platforms, tools, and emerging technologies.
  • Strong financial acumen, including expertise in P&L analysis and revenue forecasting.
  • Proven ability to drive revenue growth while managing costs within loyalty portfolios.
  • Customer-centric mindset with a deep understanding of customer behavior, segmentation, and engagement.
  • Strong analytical skills with the ability to leverage customer insights and performance metrics for decision-making.
  • Expertise in data visualization tools and techniques (a plus).
  • Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
  • Demonstrated ability to adapt to changing business priorities and market dynamics.
  • A track record of innovation in loyalty program design and customer engagement.