Loyalty Marketing Manager

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia RP International Full time

We are seeking a highly experienced and strategic leader to drive the development and execution of a robust Loyalty Strategy for our Payment Solution Client. This role requires a blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer engagement and business performance.

Key Responsibilities:

Loyalty Strategy Development & Execution

  • Lead the development and execution of a comprehensive loyalty strategy, ensuring alignment with the bank's overall business objectives.
  • Oversee the planning, implementation, and monitoring of various loyalty programs and initiatives, ensuring their effectiveness and alignment with customer needs and business goals.
  • Benchmark the strengths and weaknesses of the bank's loyalty offering against local, regional, and global competitors.
  • Build business cases for specific loyalty campaigns, ensuring alignment with existing program structures and revenue growth objectives.

Project & Program Management (PMO)

  • Lead and manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution.
  • Design and maintain a tracker to monitor all initiatives, campaigns, and key performance indicators (KPIs).
  • Develop a manual/toolkit that includes client-specific processes related to the loyalty platform, such as campaign initiation and technical support procedures.
  • Manage relationships with internal and external technical and operational teams, ensuring seamless execution of campaigns and issue resolution using the Mastercard Rewards System.

Stakeholder Engagement & Internal Communications

  • Develop personalized internal material to educate stakeholders on the loyalty program.
  • Collaborate with the communications department to design customer surveys and feedback mechanisms.
  • Support strategic discussions related to internal and business loyalty initiatives.
  • Document and follow up on key meeting minutes and action points.

Data-Driven Decision Making & Performance Monitoring

  • Work closely with the Analytics Team to define customer segmentation criteria for targeted loyalty campaigns.
  • Design targeted offers and campaigns based on customer insights and segmentation trends.
  • Develop and maintain performance dashboards to track key metrics, including earn vs. redemption rates.
  • Support post-campaign assessments using available data to measure success and inform future improvements.

Requirements:

Experience & Expertise:

  • Minimum 12 years of experience in planning and executing loyalty strategies within a retail bank.
  • Strong project management (PMO) expertise, with a proven ability to lead and deliver complex loyalty projects.
  • In-depth understanding of loyalty program design, implementation, and optimization.
  • Hands-on experience with loyalty platforms, tools, and emerging technologies.
  • Strong financial acumen, including expertise in P&L analysis and revenue forecasting.
  • Proven ability to drive revenue growth while managing costs within loyalty portfolios.
  • Customer-centric mindset with a deep understanding of customer behavior, segmentation, and engagement.
  • Strong analytical skills with the ability to leverage customer insights and performance metrics for decision-making.
  • Expertise in data visualization tools and techniques (a plus).
  • Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
  • Demonstrated ability to adapt to changing business priorities and market dynamics.
  • A track record of innovation in loyalty program design and customer engagement.

Education & Certifications:

  • Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
  • Advanced degree or professional certifications in loyalty management or marketing (preferred).
Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Banking

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