Consumer Engagement Manager
6 days ago
Job Role:
As a Shopper Marketing Manager, you will be responsible for driving strategic marketing initiatives, developing targeted campaigns, and executing in-store displays, POS materials, digital activations, and promotions. You will work closely with cross-functional teams to create integrated marketing plans, utilizing shopper insights, market trends, and data analytics to inform your strategies.
Main Responsibilities:
- Develop shopper marketing strategies aligned with business objectives
- Collaborate with sales, brand marketing, and category management teams to create integrated marketing plans
- Utilize shopper insights, market trends, and data analytics to develop targeted campaigns
- Execute in-store displays, POS materials, digital activations, and promotions
- Manage budgets effectively to maximize ROI
- Build and maintain strong relationships with key retailers, developing joint business plans
- Track and analyze the effectiveness of shopper marketing programs, adjusting strategies as needed
Essential Qualifications:
- Minimum 8 years of experience in the FMCG industry, preferably F&B
- Background in sales is a plus
- Bachelor's/Master's degree in Business Administration
- Strong numerical ability and proficiency in MS Excel
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