Consumer Engagement Manager

6 days ago


Jeddah, Makkah Province, Saudi Arabia Inspire Selection | Recruitment Agency Full time

Job Role:

As a Shopper Marketing Manager, you will be responsible for driving strategic marketing initiatives, developing targeted campaigns, and executing in-store displays, POS materials, digital activations, and promotions. You will work closely with cross-functional teams to create integrated marketing plans, utilizing shopper insights, market trends, and data analytics to inform your strategies.

Main Responsibilities:

  • Develop shopper marketing strategies aligned with business objectives
  • Collaborate with sales, brand marketing, and category management teams to create integrated marketing plans
  • Utilize shopper insights, market trends, and data analytics to develop targeted campaigns
  • Execute in-store displays, POS materials, digital activations, and promotions
  • Manage budgets effectively to maximize ROI
  • Build and maintain strong relationships with key retailers, developing joint business plans
  • Track and analyze the effectiveness of shopper marketing programs, adjusting strategies as needed

Essential Qualifications:

  • Minimum 8 years of experience in the FMCG industry, preferably F&B
  • Background in sales is a plus
  • Bachelor's/Master's degree in Business Administration
  • Strong numerical ability and proficiency in MS Excel


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