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MENA Marketing Manager

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Lucy Group Full time
Job Overview

The Lucy Group is seeking a highly skilled Regional Marketing Manager to drive our marketing strategy and business development efforts in the Middle East and North Africa (MENA) region.

This role is a critical part of our regional marketing team and will play a key role in shaping the success of our regional marketing initiatives.

Key Responsibilities:
  • Market Research and Analysis:
    • Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region.
    • Monitor, analyze and summarize regional market dynamics, industry developments, and competitive activities.
  • Portfolio Management:
    • Develop a comprehensive regional portfolio plan aligned with the company's objectives, incorporating market insights and growth opportunities.
    • New product development: Ensure that local requirements are considered in product development process.
  • Customer Engagement:
    • Own Regional customer journey mapping identifying key engagement points and ensuring we serve our customers well.
    • Identify most effective GTM strategies for countries within the region.
  • Marketing Materials and Content:
    • Collaborate with the marketing team to develop compelling marketing collaterals, sales tools, presentations, and digital content specific to the region.
    • Ensure that all marketing materials are accurate, engaging, and aligned with brand guidelines and local market preferences.
  • Relationship Building:
    • Establish and nurture relationships with key stakeholders, including regional sales teams, distributors, partners, and industry influencers.
    • Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.