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Retention and Loyalty Expert

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Independent Food Company Full time

**Career Summary**

As a CRM & Loyalty Manager at Independent Food Company, you will play a key role in driving customer engagement and loyalty across multiple restaurants. This role involves designing and executing data-driven CRM and loyalty strategies to align with our company's goals, leveraging insights to create meaningful customer experiences.

**Responsibilities**

1. **CRM Strategy Development and Execution**: Design and implement a CRM strategy tailored to our customer base. Maintain and optimize the CRM database to ensure clean, actionable data. Segment customers to create personalized campaigns aimed at boosting engagement and loyalty.

2. **Loyalty Program Management**: Develop and oversee innovative loyalty programs to increase customer retention and brand advocacy. Continuously analyze loyalty program performance and make recommendations for improvements. Ensure seamless integration of loyalty programs across all restaurant brands and locations.

3. **Customer Insights and Analytics**: Leverage customer data to identify trends, preferences, and areas for improvement. Monitor key metrics such as repeat visit rates, customer lifetime value (CLV), and redemption rates. Prepare performance reports with actionable insights to guide decision-making.

4. **Collaboration Across Teams**: Work closely with marketing, operations, and IT teams to align CRM and loyalty initiatives with broader business objectives. Coordinate with restaurant managers to ensure consistent implementation of customer engagement strategies. Partner with external vendors for loyalty platforms and CRM tools when needed.

5. **Technology and Innovation**: Manage and optimize CRM tools and loyalty platforms, ensuring they meet our needs. Explore emerging technologies to enhance customer experience and engagement. Provide training to internal teams on the effective use of CRM systems and loyalty tools.