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Brand Associate Manager

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo Full time
About the Role

We are seeking a highly motivated and experienced Brand Associate Manager to join our team at PepsiCo Middle East. As a key member of our organization, you will be responsible for driving overall business growth through consumer pull, managing brand plans, and leveraging local consumer insights to develop marketing programs.

Key Responsibilities
  • Develop and execute marketing strategies to drive business growth and brand awareness.
  • Manage brand plans and marketing programs to achieve business objectives.
  • Collaborate with cross-functional teams to leverage local consumer insights and develop effective marketing programs.
  • Launch new brand activations and platform innovations to drive business growth.
  • Monitor and analyze business and brand KPIs to inform marketing strategies.
Requirements
  • University degree in a relevant field (BA or equivalent).
  • Minimum of 3-6 years of relevant experience in the FMCG industry.
  • Excellent communication and project management skills.
  • Ability to work effectively in a dynamic and fast-paced environment.
  • Strong analytical and problem-solving skills.
About PepsiCo

PepsiCo is a leading global food and beverage company with a diverse portfolio of brands. We are committed to creating a positive impact on the communities we serve and are dedicated to fostering a culture of inclusivity and diversity.