Event Marketing Lead

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Informa Group Limited Full time

About the Role

We are seeking a seasoned Senior Marketing Manager to lead our ticketing and event marketing efforts. As a key member of our team, you will be responsible for developing and executing impactful campaigns that drive ticket sales and event attendance.

Key Responsibilities

  1. Marketing Strategy & Ticketing Campaigns: Design, plan, implement, and optimize marketing campaigns to maximize event attendance and revenue growth.
  2. Drive KPIs: Achieve performance targets for ticket sales, traffic, lead generation, and conversions by continuously monitoring and optimizing campaign performance.
  3. Data-Driven Decisions: Utilize analytics tools to track ticket sales trends and audience behavior.
  4. Campaign Optimization & Performance Analytics: Identify opportunities for optimization and address any issues across digital channels and ticketing platforms.
  5. Leadership & Team Management: Manage and mentor a team of digital marketers to execute ticketing campaigns.
  6. Campaign Planning & Execution: Plan marketing campaigns to meet key objectives and oversee end-to-end execution of digital ticketing campaigns.
  7. Reporting & Insight Generation: Produce timely reports on campaign performance, focusing on ticket sales and engagement.


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