Regional Marketing Manager

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Dexcom Full time
About Dexcom

Dexcom, Inc. is a leading developer and marketer of Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is a pioneer in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes.

Our Mission

At Dexcom, our mission is to empower people with diabetes to take control of their condition and live healthier, more active lives. We achieve this by delivering innovative solutions that are best-in-class and empowering the community to take control of diabetes.

Job Summary

We are seeking a highly motivated and experienced Regional Marketing Manager to join our team in the Middle East and North Africa (MENA) region. The successful candidate will be responsible for developing and executing the professional marketing plan to deliver overall business objectives in the MENA region.

Key Responsibilities

  • Develop and execute the professional marketing plan to set strategy, objectives, and KPIs in the MENA region.
  • Lead and deliver the digital marketing plan for both professional and consumer audiences, implementing strategy, setting objectives, and KPIs in the MENA region.
  • Manage direct reports and provide guidance and support to ensure the success of the team.
  • Support all elements of the marketing mix, leading professional (HCP and Payor) marketing through a multichannel approach to maximize brand awareness, recommendation, and access with professional audiences.
  • Develop and maintain relationships with global and EMEA teams to ensure consistency of message and brand.
  • Track metrics of success to measure ROI of marketing initiatives and report on the success of marketing activities.
  • Manage agency relationships and professional media, public affairs, public relations, and clinical counsel.
  • Support public affairs activity to drive funding and reimbursement of CGM.
  • Take overall responsibility for professional events and meetings.
  • Support professional education agency to deliver educational programs for professional audiences.
  • Email marketing journey and content development utilizing Marketing Cloud and Veeva.
  • Budgetary responsibility.

Requirements

  • Approximately 10 years of healthcare professional/market access marketing experience with a demonstrated record of modern marketing execution, launches, business plan development, including calculation and controlling budget, and/or classical marketing training in the MENA region.
  • Experience in developing and executing market access marketing strategies and skilled in developing innovative solutions to secure patient access.
  • Proven people management experience.
  • A good knowledge of building and gaining alignment to a suite of reporting metrics that drive ROI and inform performance.
  • A deep appreciation for detail and executional excellence.
  • Experience working with legal, regulatory, and marketing agencies.
  • Experience of GA and Datorama desired but not required.

What We Offer

  • A highly motivated and results-oriented team environment.
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and fast-paced work environment.

Travel Requirements

  • Up to 30% travel required.

Language Skills

Must be able to communicate effectively in English. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

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