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Digital Campaign Manager

1 month ago

Cape Town, Western Cape, Saudi Arabia Flash Group Full time

RESPONSIBILITIES:

  • Build, plan and execute a comprehensive paid digital marketing campaign strategy. This includes social media, Google advertising, and external media buying
  • Manage the placement and scheduling of digital ads to reach the right audience effectively
  • Create integrated marketing campaigns based on market segments to attract new customers
  • Conduct A/B testing and experimentation to enhance campaign performance
  • Optimize campaigns for search engines (SEO) and manage paid advertising campaigns (SEM) to boost online visibility
  • Perform keyword research, recommend optimizations, and test ad copies
  • Design, develop, and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, assessing against goals and KPIs
  • Write, edit, and proofread promotional materials within marketing campaigns
  • Identify trends and insights to optimize spend and performance
  • Brainstorm innovative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Evaluate customer experience across multiple channels and touchpoints
  • Evaluate emerging technologies and provide thought leadership
  • Stay updated with the latest technology, best practices, industry trends, and competitor strategies
  • Monitor and analyze campaign performance using analytics tools
  • Manage the procedure, implementation, tracking, and measurement of marketing campaigns
  • Collaborate with internal and external agencies/vendors

MINIMUM REQUIREMENTS:

  • Matriculation
  • Degree in marketing, digital marketing, advertising, or communications
  • Google Marketing Platform, Google Analytics, and Facebook Blueprint certifications are beneficial
  • 3-5 years' experience in campaign management and budgeting
  • Experience in informal and formal retail markets
  • Experience in identifying targeted audience segments and creating digital campaigns
  • Strong data-driven decision-making skills
  • Proficiency in an African Language is advantageous
  • Up to date with online marketing trends and best practices
  • Experience with various marketing tools such as Ads Manager, META, TikTok, LinkedIn, Brandwatch

SKILLS:

  • Management skills: Formulating marketing plans and guiding teams effectively
  • Strong Communication skills: Both written and verbal
  • Project management skills: Working with budgets, meeting deadlines, and ensuring ROI
  • Numerical skills: Analyzing data and targeting specific groups effectively

ATTRIBUTES:

  • Passionate
  • High Energy
  • Results driven
  • Confident
  • Assertive
  • Collaborative
  • Innovative
  • Adaptable

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