VP - Head of Marketing & PR
2 weeks ago
The VP - Head of Marketing & PR, KSA is a strategic leadership role responsible for shaping FAB's market presence, reputation, and brand influence in Saudi Arabia. The role demands extensive experience in financial services marketing, stakeholder engagement, and regulatory communications.
This position will lead high-impact branding, digital transformation, media relations, and crisis management strategies, ensuring alignment with FAB Group's objectives while navigating the complex financial and regulatory landscape in KSA. The job purpose is to lead and execute strategic initiatives that enhance the bank's brand, drive customer engagement and growth, and safeguard its public image. In essence, the position exists to build and maintain a strong, trusted brand while effectively communicating the bank's values, products, and services to both internal and external audiences.
KEY ACCOUNTABILITIES:
Strategic Leadership & Brand Positioning
- Develop, implement, and continually refine the bank's marketing and PR strategies to align with FAB goals and market trends. This involves setting short- and long-term objectives, budgeting, and forecasting.
- Develop and implement a holistic brand strategy to drive FAB's corporate image, brand awareness, customer engagement & regulatory communications in Saudi Arabia.
- Position FAB as a thought leader in financial services by leveraging strategic PR campaigns, partnerships, and high-profile industry events.
- Define and implement integrated marketing communications (IMC) strategies across traditional, digital, and emerging platforms.
Public Relations, Media & Government Engagement
- Lead FAB's external relations strategy, ensuring proactive reputation management and effective crisis communication handling with Regulator, Media & Public.
- Develop strong relationships with local media, government agencies, and regulatory bodies to align FAB's messaging with KSA priorities and compliance requirements.
- Oversee corporate communications, external stakeholder engagement, and regulatory PR strategies.
Digital & Customer-Centric Marketing & Partnerships
- Lead the creation and rollout of integrated marketing campaigns (digital, print, broadcast, social media) to promote products and services, drive revenue growth, and enhance customer engagement.
- Drive digital transformation initiatives, including performance marketing, content strategies, and omnichannel campaigns.
- Enhance customer experience and engagement through data-driven marketing strategies, personalization, and digital adoption.
- Align FAB KSA's marketing efforts with regional and global branding guidelines while ensuring localized adaptation for the Saudi market.
- Develop and maintain strategic partnerships with influencers, industry bodies, and government stakeholders.
Internal Communications, Sponsorships, & Events
- Collaborate with HR and other departments to ensure effective internal communications that support corporate culture and employee engagement.
- Lead FAB's sponsorship and CSR initiatives, ensuring alignment with Vision 2030 and local market needs.
- Manage FAB's participation in high-profile conferences, fintech events, and industry roundtables to reinforce market leadership.
Regulatory Compliance & Governance
- Ensure all marketing and PR activities comply with regulatory laws and guidelines.
- Oversee internal brand governance, reputation risk management, and regulatory reporting.
QUALIFICATIONS & EXPERIENCE:
- Bachelor's degree in marketing, Communications, Business Administration, or related fields (MBA preferred).
- 18+ years of experience in marketing, corporate communications, and PR, with a strong focus on financial services and digital transformation.
- At least 7-10 years in a senior leadership role within a leading bank, financial institution, or multinational corporation in Saudi Arabia.
- Proven track record of leading large-scale marketing and PR initiatives, digital marketing transformations, and crisis communication strategies.
SENIORITY LEVEL: Mid-Senior level
EMPLOYMENT TYPE: Full-time
JOB FUNCTION: Marketing, Writing/Editing, and Other
INDUSTRIES: Banking
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