CRM Executive Meia Region

22 hours ago

Riyadh, Saudi Arabia Piaget Full time

Reference Code: 46701**CRM EXECUTIVE MEIA REGION**:

- Riyadh, 01, SA- PermanentSince 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

**MAIN PURPOSE**
- Reporting to the CRM and Ecom Manger, the CRM Executive is responsible for implementing and optimizing the **customer database** in all Boutiques and multibrand Pos **for KSA.**:

- plays a critical role in executing and monitoring clienteling programs, in-boutique activations and ultimately, in developing Client retention, loyalty and engagement strategies on all relevant client touch points.
- He/She also supports the CRM Manager in delivering **reporting and analysis to Retail, Marketing and Communication team**
- **CLIENT DATABASE MANAGEMENT**
- Ensure the implementation and optimization of the customer database
- Support the implementation and roll-out of CRM Clienteling tools (Sales Force, Booster 2.0) in the region in close collaboration with the Retail department and international Headquarters
- Implement the processes to ensure the quality and accuracy of the data collection
- Develop strategy to increase the data capture in all boutiques
- Set clear objectives and monitor the results by boutique
- Develop reporting tools with the main insights (data capture, segmentation, data-base growth )
- **Perform extractions and analysis** of client data for multiple purposes: client profiling, campaign targeting, events invitation, product analysis
- Produce ROI reporting on events, online and offline CRM campaigns
- **CRM & CLIENTELING PROGRAMS**
- Define and monitor Clienteling strategies adapted to each Btq/market
- Design and implement the touch points of the Client journey depending on his profile/segment
- Help CRM manager to define and develop action plans with the clear objective of developing Client acquisition, loyalty and engagement
- Identify relevant opportunities in line with brand’s identity to increase the data-base
- Monitor and measure the ROI of every action/activation
- Benchmark competitor initiatives and share best practices
- Support in-store activations by targeting the right audience
- Train the retail teams to ensure the right implementation and usage of the CRM tools
- Execute a calendar of in-boutique activations as developed by the CRM Manager
- Manage multiple suppliers (chocolates, dates, flowers, pageboys and hostesses )
- Liaise with local and international teams and local creative agencies to develop seasonal greeting cards and gifting
- Regularly update guidelines for boutique teams, gifting, messaging, supplier list
- **CLIENT CARE TOOLS**
- Define and implement the gifting guidelines across the network
- Manage the inventory of client tools (contact cards, greeting cards, books, gifts, invitations, catalogue ):

- Consolidate requirements for the region and complete orders with HQ/local suppliers as necessary
- Place orders for CRM gifts and manage all related logistics
- Monitor and replenish stock levels of all boutique inventory; books, CRM gifts, customer cards, greeting card
- Support the CRM Manager in coordinating the regional Client Relationship Center (CRC)
- Improve the collaboration between the CRC and Btq teams
- Analyse the CRC performance indicators and highlight areas of improvement
- **E-Business and e-CRM**
- support the E-business implementation and the Global e-CRM strategy across all markets in the region
- Create yearly, quarterly and monthly HTML newsletter deployment calendar
- Coordinate the newsletters with HQ and arrange translation of HTML (to Arab) with local agencies

**REQUIREMENTS FOR THE ROLE**:

- 5-6 years’ experience in the retail industry in a similar position
- Strong analytical skills, results driven with a good understanding of different CRM systems
- Highly proficient in Excel
- Clear understanding of retail/wholesale client experience journey
- Likes challenges, solving problems: growth mindset
- Proven effective team player with acute self-awareness
- Highly stress-resistant personality that easily navigates in an international environment.
- Proficiency in English. Arabic not mandatory but preferred.
- Preferable experience in Sales Force (usage of different clouds)

**DIMENSION**:

- Network in the Middle East & India region with specific focus on key markets.

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