CRM Project Coordinator

3 weeks ago


Riyadh, Saudi Arabia Cartier Full time

Reference Code: 70242

**CRM Project Coordinator**:
Riyadh, 01, SA

Permanent

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

**MAIN PURPOSE**

The CRM Project Coordinator will support the CRM Manager in driving client acquisition, loyalty and satisfaction. He/she will maintain the Client database and coordinate the day-to
- day running of Client loyalty programs. He/she will be responsible for the deployment and measurement of online and offline campaigns.

**KEY RESPONSIBILITIES**:
**CRM Projects**
- Coordinate loyalty programs in line with Cartier ME Client Relations & Services team.
- Coordinate with suppliers for the different CRM actions in KSA boutiques.
- In charge of MyClients access and support for the Boutiques.

**Maintenance of Customer Database**:

- Support CRM Manager in monitoring Clienteling programs through Salesforce tools.
- Regularly update customers’ records (contact, title, contact preferences ).
- Upload external files (e.g. list of prospects).
- Regularly monitor accuracy of data and standardize data fields.
- Identify duplicates in our Customer Database and merge profiles.
- Periodically communicate importance of accurate data capture to Boutiques.

**In-boutique** **animations**:

- Support CRM Manager and work with Boutiques to execute “in-boutique” activations

and moments to drive clients to Boutiques.

**Direct Marketing campaigns**:

- Generate customers target lists according to criteria defined by the CRM Manager.
- Update the targeted records in the database with the relevant actions to enable campaign measurement.
- Measure campaign results (ROI), response rate, boutique visits, conversions

**Data reporting and analysis**:

- Support the CRM Manager in carrying out data extraction requests for boutiques, Marketing, Retail or PR departments based on multiple criteria.
- Maintain extraction log of all requests.
- Support the CRM Manager in producing monthly reports and other ad-hoc reports.
- Prepare customer analysis at the request of Management, Marketing, Boutiques

**Gifting and other Client Tools**:

- Help CRM Manager to ensure a consistent implementation at Boutique and Sales Associate level.
- Develop a Client treatment toolbox with Cartier guidelines for retail team to utilize for client treatments.
- Manage the inventory of client tools (contact cards, greeting cards, books, gifts, invitations, catalogue etc.) and follow up with Boutiques for order.

**JOB PROFILE**:
**Educational background**:

- University degree (ideally related to Statistics or Business Analysis).

**Required experience**:

- Proven experience in Database management, information systems, analytical and reporting tools.
- Proven experience in managing suppliers and working on agency briefs
- Understanding of hospitality and has a strong eye for details
- Retail or Retail Banking experience is a plus.

**Skills/ abilities**:

- Excellent analytical skills.
- Organizational skills.
- Strong presentation skills.
- Detail oriented.
- Autonomous and pro-active with a “get-it-done” results-driven attitude.
- Proficiency in English and Arabic.
- Advanced Excel and PowerPoint.


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