National Sales Manager
5 months ago
As a National Sales Manager in the Fast-Moving Consumer Goods (FMCG) industry, your role is crucial in driving sales strategies and ensuring the effective distribution of products across the nation. Here's a detailed job discretion tailored to the FMCG sector:
1. **Sales Strategy Development**: Develop comprehensive sales strategies in alignment with the company's goals and market trends. Identify opportunities for growth and market penetration, considering factors like consumer behavior, competition, and distribution channels.
2. **Channel Management**: Oversee and manage various distribution channels including wholesalers, retailers, supermarkets, and online platforms. Develop channel-specific strategies to maximize sales and market reach.
3. **Key Account Management**: Build and maintain strong relationships with key accounts such as major retailers and distributors. Negotiate terms and agreements to secure prominent shelf space and ensure product availability.
4. **Territory Management**: Allocate territories to sales teams and set sales targets for each region. Monitor performance against targets and implement corrective actions as necessary.
5. **Sales Team Leadership**: Lead, motivate, and mentor the sales team to achieve their targets. Provide training, coaching, and support to enhance their selling skills and product knowledge.
6. **Demand Forecasting**: Utilize sales data and market insights to forecast demand accurately. Coordinate with production and supply chain teams to ensure adequate inventory levels to meet customer demand.
7. **Promotions and Marketing**: Collaborate with the marketing team to develop promotional campaigns and marketing strategies. Monitor the effectiveness of promotions and adjust strategies as needed to drive sales.
8. **Trade Spend Management**: Manage the trade spend budget effectively, ensuring optimal allocation of resources to maximize ROI on promotional activities, discounts, and incentives.
9. **Market Intelligence**: Stay abreast of market trends, consumer preferences, and competitor activities. Conduct regular market research and analysis to identify emerging opportunities and threats.
10. **Financial Management**: Develop and manage the sales budget, including expenses related to sales operations, marketing, and trade promotions. Monitor expenses and ensure adherence to budgetary constraints.
11. **Compliance and Quality Assurance**: Ensure compliance with industry regulations, company policies, and quality standards. Monitor product quality and address any issues or concerns raised by customers or regulatory authorities.
12. **Performance Evaluation and Reporting**: Track sales performance against KPIs and targets. Prepare regular sales reports and presentations for senior management, highlighting achievements, challenges, and opportunities.
13. **Continuous Improvement**: Identify areas for process optimization and efficiency improvement within the sales function. Implement best practices and innovative solutions to enhance sales effectiveness and customer satisfaction.
In summary, as a National Sales Manager in the FMCG industry, your role is multifaceted, involving strategic planning, team leadership, channel management, and performance optimization. By effectively managing sales operations and distribution channels, you contribute to the company's growth and success in a highly competitive market.
نوع الوظيفة: دوام كامل
القدرة على التنقل/الانتقال:
- Riyadh: التنقل بشكل موثوق أو التخطيط للانتقال قبل البدء في العمل (مطلوب)
سؤال (أسئلة) طلب التقدم:
- current Salary:
- Expected Salary:
- Notice Period:
- Nationality:
الخبرة:
- National Sales Manager: سنتان (مطلوب)
الموقع:
- Riyadh (مطلوب)
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