Tirzepatide Sr. Brand Manager Patient Activation

3 weeks ago

Riyadh, Saudi Arabia Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The brand manager will be leading Lilly Saudi’s patient activation efforts for the chronic weight management portfolio in the gulf region. The individual will be responsible to deliver on the business objectives by establishing clear strategic priorities based on consumer insights, developing, and supporting the implementation of key tactics and spearheading innovation through internal and external benchmarking in this area.

The Brand manager will be responsible for strong cross functional collaboration to drive brand strategy, implementation and execution all while ensuring Lilly foundation of results with integrity is maintained. The individual will be required to work with key global and IBU stakeholders as well.

Leaning on specialized depth and breadth in strategy development, consumer activation, and operational excellence, this role will require complex decision-making given the significant opportunity and rewarding business challenges ahead.

**Path\level**:
P1-P3

**Main Accountability/responsibility**

**Strategy Development**:

- Drive development and implementation of Saudi Chronic Weight Management Strategy for consumers; incorporate key strategic goals and solutions in the yearly customer plan process.
- Lead efforts to introduce innovation in line with Lilly Policies.
- Conduct consumer research with Market research to identify new insights and behaviors to refine our strategy and tactics.
- Drive awareness and excitement across Saudi community on patient activation initiatives and identify areas of improvement in capabilities and governance.

**Consumer Activation**
- Responsible for the execution of the patient activation projects related to our business objectives; drive strong cross functional and cross-country collaboration on patient activation projects.
- Develop and/or localize content that will be used in disease state efforts for patients with obesity.
- Assess the viability of various channels that can be used for our disease state education/patient activation efforts; leverage digital tools to improve our mix and reach.
- Work with hospitals, government on digital and non-digital initiatives for patient activation, collaboration with PR team to drive reach and impressions for activities.
- Responsible for measurement and reporting of performance in collaboration with analytics, media agencies and other relevant parties, as necessary.
- Assess performance measures regularly and develop action plans to help achieve project goals.
- Make recommendation to team on tactical trade-offs based on budget and/or data-driven metrics.
- Identify opportunities to improve business practices and processes to maximize resources and achieve operational excellence.

**Professional Development**:

- Keep up to date on trainings for professional development
- Ensure myPM objectives are completed in line with company process
- Understanding and adherence of all company policies and procedure

**Educational Qualifications**
- Bachelor/master’s degree

Desirable:

- A diploma/relevant certification(s) in digital marketing

**Experience and background**
- min 5 years of experience on developing, implementing digital campaigns in health category. (e.g. Digital manager/associate in a company).
- Strong understanding of digital marketing tools that can optimize digital channels, digital platforms.
- Experience in implementing digital transformational projects requiring strong project management skills, cross functional leadership, stakeholder management, and pushing boundaries.
- Experience in leading different patient activation/consumer projects

Desirable
- Digital experience in Pharmaceutical (OTC and Pharma)
- Experience in Obesity, preferably Saudi market

**Skills**
- Strong analytical, critical and strategic thinking skills.
- Ability to drive solutions at a senior level
- Strong interpersonal and communication skills with ability to influence.
- Anticipate and effective problem-solving skills to evaluate and resolve highly complex or unusual business and organizational problems.
- Ability to work with strict deadlines and under pressure.
- Ability to effectively integrate and lead cross-functional teams (internal and external)
- Strong command of Microsoft Excel & Power Point.
- Excellent command of English and Arabic language.
- Ability to work effectively and deliver results within complex, changing environment.
- Enthusiastic, ability to ene

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