Marketing and Sales
2 weeks ago
**مهام مدير التسويق**
- بحث وتحليل لإتجاهات السوق والمنافسين.
- الإشراف على الحملات الإعلانية.
- التفاوض والاتصال مع وكالات تسويقية خارجية.
- الاهتمام بميزانية قسم التسويق والتأكد من أن إنفاق الميزانية يحقق عائدا على الاستثمار
- الإشراف على حضور الشركة للفعاليات كالمعارض التجارية والمؤتمرات والمهرجانات
- إدارة تصميم وإنتاج المواد الترويجية مثل المواقع الإلكترونية والكتيبات
- دراسة المؤشرات الاقتصادية وتتبع التغيرات بين العرض والطلب وتحديد العملاء واحتياجاتهم العالية والمستقبلية ومراقبة المنافسة.
- المشاركة مع فرق إبداعية وأصحاب مصلحة داخليين آخرين ووكالات ومورديين خارجيين.
- توجيه استراتيجيات وسائل التواصل الاجتماعي.
- مراقبة وتحسين محركات البحت.
- معالجة مشاكل خدمة العملاء.
- تحليل عوائد الإعلانات وتقديم التقارير إلى الإدارة العليا.
- دارسة المناقصات الحكومية والقطاع الخاص.
- العمل على رفع الحصة التسويقية لمنتجات وبضائع ومواد الشركة من خلال زيادة حجم المبيعات.
التوجيه للبحث عن زبائن جدد والتواصل معهم والحفاظ على علاقات متينة معهم
الإشراف ومتابعة المفاوضات التي تجري مع الوكلاء والموزعين.
المشاركة في اختيار رجال البيع وتدريبهم وتأهيلهم وتحديد احتياجاتهم.
المتابعة والإشراف على تحديد المناطق البيعية المناسبة ، وتقسيم السوق إلى قطاعات، للاستفادة من أكبر عدد من الزبائن والمستهلكين.
متابعة وتقييم أداء رجال البيع وتحسين مهاراتهم وتطويرهم.
متابعة خدمة ما بعد البيع ومتابعة التواصل الدائم مع الزبائن والرد على شكاويهم.
الإشراف ومتابعة تطوير الخطط والبرامج التسويقية لضمان تحقيق نمو مناسب في أرباح الشركة.
الإشراف على وضع استراتيجية للتسعير، بالتعاون مع كافة أقسام المديرية والإدارات الأخرى لتحقيق أكبر حصة سوقية على المدى البعيد.
**مهارات مدير التسويق**
- مهارات الاتصال
- مهارة القيادة
- الإدراك
- المهارات الرقمية
- مهارة التكيف
- مهارة التفكير النقدي (مهارة حل المشكلات)
- مهارات التفاوض ووضع الميزانية
- مهارات تحليلية
- خبرة في بناء برامج التسويق
- مهارات في إدارة المشاريع.
- قدرة على حل المشكلات ،بما في ذلك التفكير القائم على المقاييس.
- دراية بالتخطيط المالي والاستراتيجية.
- التمكن من التحليل الإحصائي ودراسة بحوت السوق.
- التدريب والمشاركة.
- خبرة مثبتة في تحديد الجماهير المستهدفة وابتكار وقيادة الحملات التسويقية عبر القنوات بشكل إبداعي.
- مواكبة أحدث الاتجاهات وأفضل الممارسات في التسويق عبر الأنترنيت
- التعامل الجيد مع برامج الحاسب الآلي والأجهزة المكتبية
- اللغة الإنجليزية جيد جداً تحدثاً وكتابة.
المؤهلات الدراسية
بكالوريوس تسويق
شهادة جامعية في إدارة الأعمال
**Job Types**: Full-time, Permanent
**Salary**: ﷼6,000.00 - ﷼10,000.00 per month
Ability to commute/relocate:
- Riyadh: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Experience**:
- Marketing and Sales: 5 years (required)
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