Commercial Revenue Manager
3 days ago
Empower Your Career with Informa Connect Limited
We are empowering our employees to reach their full potential. Our purpose is transformational, our DNA digital, and our ambition unprecedented.
We are launching award-winning brands and scaling faster than any event organiser in history. Be part of it:
- Work within a highly dynamic business with the energy and style of a start-up.
- Be part of building a business that is launching new products and events at scale.
- Grab an opportunity to accelerate your career and make a real impact.
About the Opportunity
You will have the chance to play a key role in designing and delivering critical aspects of the marketing strategy to achieve commercial objectives and revenue targets through the execution of brand management, customer segmentation, data analytics, campaign planning, and multi-channel optimisation.
Your Key Responsibilities
- Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20, focusing on new registration acquisition and upselling of registrations to generate commercial revenue.
- Administer and help develop campaigns focused around ticketing and revenue generation.
- Execute marketing plans to drive potential attendee engagement and increased ticket sales.
- Manage implementation of marketing plans across all marketing channels, monitoring effectiveness and providing recommendations to the wider marketing team.
- Provide specific ticket purchase focus across all digital communications; from website, CRM, social, and app.
- Monitor activities of main event competitors and provide feedback.
- Develop new and creative organic search growth strategies for each stage of a customer's ticketing purchasing lifecycle, in accordance with the unique digital trends and platforms of various international markets.
- Design and implement testing and optimisation strategies (including A/B testing, landing pages, and CTAs).
Requirements
To succeed in this role, you will need:
- Minimum of 3 years experience as a Marketing Executive.
- Bachelor's Degree or equivalent experience.
- Excellent time management skills, with the ability to juggle multiple projects.
- Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders.
- Ability to communicate ideas clearly, effectively, and persuasively.
- Deadline and target-driven.
- Excellent verbal and written communication skills.
Benefits and Relocation Package
We offer a range of benefits, including medical insurance, annual leave, wellbeing benefits, remote working, and relocation package.
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