Digital Marketing Strategist for Gaming Apps
4 days ago
We are seeking a talented Digital Marketing Strategist to join our team at Caliberly in Riyadh, KSA. This is an exciting opportunity for a creative and results-driven marketer to contribute to innovative projects and grow within a dynamic team.
Job DescriptionThe ideal candidate will have hands-on experience in managing advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads to promote gaming apps. Key responsibilities include:
- Developing, executing, and optimizing paid advertising campaigns to enhance app downloads and user engagement
- Conducting market research to identify trends, target audiences, and strategies to boost campaign performance
- Analyzing campaign metrics, generating reports, and providing insights to improve ROI and achieve key performance indicators
- Collaborating with the creative team to design engaging ad creatives, including video content and display ads
- Utilizing A/B testing and optimization techniques to enhance ad performance and budget utilization
To succeed in this role, you will need:
- At least 2-3 years of experience in digital marketing, specifically with gaming apps
- A proven track record of managing Google Ads, Meta Ads, and TikTok Ads
- A strong understanding of PPC campaigns, app marketing, and user acquisition strategies
- Experience with analytics tools, such as Google Analytics, Facebook Ads Manager, and TikTok Analytics, to measure and report on campaign performance
We offer a competitive salary package, estimated at SAR 12,000 - SAR 15,000 per month, depending on experience. Additional benefits include opportunities for professional growth and development within a dynamic team.
RequirementsTo be considered for this role, you must meet the following requirements:
- Be a Saudi national
- Have a solid understanding of digital marketing principles and practices
- Be able to work collaboratively with cross-functional teams
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